A special, intensive seminar presented by nationally renowned speaker and co-founder of American Craft Week, Diane Sulg.
A sought after consultant, speaker, trainer, buyer, marketer and presenter, Diane will show you how to hone your trade show skills, presenting critical details and tips that you can put into action right away.
Topics to be covered: Why Wholesale (And Why Not?); Business Readiness; Your Story and Your Brand; Production; Pricing; Inventory Control; Shipping; Trade Show Budgeting; Show Materials You Need; Booth Etiquette; and, Planning Your Booth/Display.
- FREE for Participating Artisan Market Vendors and in addition, Diane will perform a helpful booth critique for you on Saturday and present it to you after the Market event.
- Non-Vendor Artisans Center of Virginia and ‘Round the Mountain Members – $15
- Other Businesses – $25
- If I’m not a vendor, can I attend the Seminar? YES!
Lunch is Included. Discount Hotel Rates Available
We’ve negotiated a hotel discount at the Dutch Inn and secured a limited number of reduced-rate rooms to make your trip to Martinsville affordable. Rooms at the group rate of $64.95 per night (plus tax) and includes breakfast for up to two people.
Rooms are limited and available on a first come, first-serve basis. Contact the Dutch Inn at 276-647-3721 and use the code: Virginia Artisan Market.
NATIONAL GUEST SPEAKER – DIANE SULG
Diane Sulg has been in the world of art – well, forever it seems! She was the founding director of Quad City Arts, an arts council serving thirty-four communities along the Mississippi River in eastern Iowa and western Illinois. She was instrumental in establishing one of the nation’s first Arts Districts in Rock Island, Illinois and led several public art and community revitalization projects including restoring a long-vacant, three story department store which became the Quad City ArtsCenter. She founded and directed numerous arts festivals including the Quad City Festival of Trees which has raised millions of dollars for community arts.
After moving to North Carolina, she and her husband Madis opened the award-winning Maddi’s Gallery in Charlotte and Huntersville. The gallery specialized in fine craft and folk art. In 2009, Niche Magazine named Maddi’s the Top Retailer of American Craft in the country.
Currently Diane serves as the Executive Director of CRAFT (Craft Retailers and Artists for Tomorrow) and is a frequent speaker and lecturer at wholesale trade shows across the country. She is founder and co-chairman of American Craft Week, the largest nationwide celebration of handmade craft in the country.
Most recently, Diane joined her daughter Michaella Dalton to become the ArtShowGirls. Together they are producing juried art, craft and folk art events in the upper southeast region.
Diane is an outspoken and enthusiastic advocate for the arts and their role in energizing communities, contributing to both the local and national economies, and making our lives richer and more beautiful.