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Editorial notes on several of Mr. Kushner’s assertions

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1 – Regarding social welfare programs pushed by Democrats: “A core principle of the Constitution is individual freedom.” – While “individual freedom” is not mentioned in the introductory paragraph of the U.S. Constitution, “promote the general Welfare” is the fourth and final goal listed after “establish Justice”, “insure domestic Tranquility” and “provide for a common defense”.

2 – re: “only half of America elected President Biden” – half plus 7 million, as opposed to the minus-3 million popular vote deficit Mr. Trump “won” the presidency by in 2016.

3 – re: “Americans chose to expand Conservative influence in the House of Representatives” – but they remained in the minority there; Republicans have lost their majority in the Senate.

4 – re: “provide amnesty to millions of illegal aliens” – Many refugee/immigrants traveling to the U.S. southern border during the Trump Administration became “illegals” due to policy initiatives put in place at the border which needlessly halted and held up the legal entry method and route for weeks, if not longer. So, many of these “illegals” were created by Trump Administration policies making legal entry nearly impossible.)

Roger Bianchini
Royal Examiner

Opinion

Why Over Working Teachers is Cheaper: A Shortsighted Tactic With Far-Reaching Consequences

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Most citizens are unaware of the additional division costs that come on top of the salary expense for every full-time teacher.  Things like FICA (7.65%), VRS retirement (16.62%), retiree health credit (1.21%), group life (1.34%), and workers comp (.20%) add an extra 27.02% per teacher to the salary cost.  On top of that, add health insurance benefit costs to the division, which for the upcoming year will increase by $600k.

When classes are covered by long term subs (who are not full-time division employees) there is no added 27% expense, nor is there a cost for health insurance to the division.  The same is true when existing teachers sacrifice their planning periods or lunch breaks to cover for these vacant positions; the division has already paid that teacher’s benefit costs, so there is a significant savings when a teacher does double duty.

But what is the true cost of the monetary savings created by overworking our teachers?

Burnout.  44% of K-12 teachers report feeling burnout.  30% of K-12 teachers are choosing early retirement.  Up to 30% of new teachers are quitting within their first 5 years of teaching.  (https://www.thinkimpact.com/teacher-burnout-statistics/)  While there are many contributing factors, being over worked to cover vacancies is a cause of burnout.

Learning Loss.  Reduced instructional effectiveness is the result of teacher vacancies.  Lower test scores and increased disciplinary issues are two known outcomes when classes must be covered in whatever manner possible due to an unfilled position.

The issue currently being raised by county supervisors is that full funding has already been allocated for positions to be filled by full-time employees with benefits; but the school division is not filling them as planned.  This leaves a significant amount of money unaccounted for.

The board of supervisors has asked questions about vacancy numbers this budget season.  Their concern is money appropriated for teaching positions is not being spent in the manner in which it was intended.  By keeping positions vacant (or filling them in non-traditional ways), the division is able to realize significant cost savings, and in turn spend that money elsewhere—and the supervisors are questioning where exactly it is being spent.  The BOS wants accurate and adequate tracking of these vacancies, the amount of cost savings from unfilled positions, and where specifically that money was spent.  They want to ensure tax dollars are making it into the classrooms as intended, and not being used as a slush fund to cover areas of overspending (such as legal fees).

Accountability, transparency, and fiscal responsibility are what the supervisors are requesting from the school division this budget season.  Their aim being to protect the teachers and students by ensuring the dollars make it to where they were intended to be used.


Disclaimer: The opinions expressed in the letters published on this page are solely those of the respective authors and do not necessarily reflect the views or opinions of the Royal Examiner’s editorial team, its affiliates, or advertisers. The Royal Examiner does not endorse or take responsibility for the accuracy, completeness, or validity of any statements made by the authors. The Royal Examiner has not independently verified the statements and claims presented in the letters. Readers are encouraged to exercise their judgment and critical thinking skills when evaluating the content. Any reliance on the information in the letters is at the reader’s own risk.

While the Royal Examiner makes every effort to publish diverse opinions, it does not guarantee the publication of all received letters. The Royal Examiner reserves the right to edit letters for clarity, length, and adherence to editorial guidelines. Moreover, the Royal Examiner does not assume any liability for any loss or damage incurred by readers due to the content of the letters or any subsequent actions based on these opinions.

In submitting a letter to the editor, authors grant the newspaper the right to publish, edit, reproduce, or distribute the content in print, online, or any other form.

We value our readers’ engagement and encourage open and constructive discussions on various topics. However, the Royal Examiner retains the right to reject any letter that contains offensive language, personal attacks, or violations of any legal regulations. Thank you for being a part of our vibrant community of readers and contributors, and we look forward to receiving your diverse perspectives on matters of interest and importance.

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Challenging the Sitting President: ‘Is Democracy Still America’s Sacred Cause?’

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During his Valley Forge speech earlier this month, where he stated this election is about whether democracy would survive, President Joe Biden asked, “Is democracy still America’s sacred cause?”

Biden believes former president and Republican frontrunner Donald Trump wants to end democracy while his campaign aims to preserve it. Now, Biden may be calling for democracy, but Trump is currently removed from primary ballots of Colorado and Maine. Even more, Democrats have blocked members of their own party from challenging the president in some primaries.

Holding primaries and challenging a sitting president are uncommon. Historically speaking, there have been four eligible presidents who were not renominated, the last of which being in LBJ in 1968.

Normally, incumbent presidents are not challenged and many states declare them winners without holding primaries. Yet, recent times are far from normal. Trump has several pending court cases. And, on the Democratic side, according to ABC News, Biden has the lowest approval ratings (about 33%) in the past 15 years. With numbers like this, it seems only right that other Democrats challenge Biden for the presidency.

In at least eight Democratic state primaries, one or more candidates challenging Biden are missing from the ballot. Currently, the two leading Democratic challengers, Minnesota Congressman Dean Phillips and Marianne Williamson, author and founder of Project Angel Food, are missing from the ballot. Earlier Robert Kennedy Jr. threw his hat in the ring but when it was rejected, he decided to run as an Independent.

It is difficult to call anyone a contender as Democrats have not held debates, and states are ignoring candidates on their primary ballots. Even if the Democratic Party allows these challengers to run, they will face an uphill battle, but not an impossible one.

In several articles, I have said that the political craziness of 1968 is very similar to our own. When it comes to challenging a sitting president, once again, this comparison holds true.
In 1968, incumbent President Lyndon B. Johnson was preparing for a second run (it would be his third term as he completed John F. Kennedy’s term after his assassination, but by law a president can serve for 10 years.)

Like Biden, LBJ’s approval ratings were incredibly low, under 40%. Johnson’s biggest issue had been the war in Vietnam, which he claimed America was winning. However, 1968 began with the Tet Offensive which killed more than 2,600 American soldiers. Because of Johnson’s handling of the war, the student movement (student activists aiming to promote political, environmental or social change) began calling for Robert Kennedy, the younger brother of slain President John F. Kennedy, to challenge Johnson in the primaries.

Johnson and Robert Kennedy were famous political rivals. Kennedy wanted to replace Johnson and change his policies. Not knowing if he could win, and worried that an attempt might not only hurt his future chances but also divide the Democratic Party, Kennedy refused to run.
The student movement found another champion in U.S. Sen. Eugene McCarthy of Minnesota, who was critical of Johnson and his war policies. McCarthy did not believe the nation could survive four more years under the Johnson administration.

Knowing the odds were against him, students still rallied behind McCarthy. Many cut their hair and put on nice clothes to “Get Clean for Gene” and canvased neighborhoods. As always, the first primary was held in New Hampshire. To everyone’s surprise, McCarthy came in a close second, Johnson 49% to McCarthy’s 41%.

With blood in the water, Robert Kennedy also decided to challenge Johnson. On March 16, Kennedy threw his hat into the ring.

To the surprise of Kennedy, McCarthy and the nation, Johnson announced on March 31 that for the good of the nation in a time of crisis he would no longer seek the nomination of his party.
For only the fourth time in our nation’s history, a sitting president would not be renominated, opening the door for Kennedy. Yet, McCarthy had a head start and many of the students had already committed to him. It would take until May 7 for Kennedy to win his first primary in Indiana.

Kennedy and McCarthy went back and forth winning states, neither gaining a clear advantage. They also had to face a new challenger in Hubert Humphrey, Johnson’s vice president, who took up Johnson’s fight after he left the race. The Democratic Party was clearly split as the more liberal wing and students fought between McCarthy and Kennedy and the moderate Democrats supported Humphrey.

It went that way until the California Primary on June 2. After Kennedy’s win, he, too, was assassinated. Once again, the nation was in crisis as a second Kennedy had been shot down. As the nation mourned, McCarthy suspended his campaign for a while, opening the door for Humphrey.

I have often heard that if Kennedy had not been shot, he would have won the primary and beaten Nixon. I am not as convinced. The primaries were about to head south where Kennedy was not as popular. We will never know as Kennedy died in California and Humphrey was able to capture the nomination at the Chicago convention only to lose to Nixon in the general election. While this election was marred with tragedy, it did demonstrate the democratic process in action.

It is rare to challenge a sitting president, but under the right circumstances it may be necessary. While Johnson was not happy with the outcome, at least the challengers were allowed to stand up and say there can be a different path. Yet, in our current election, instead of a candidate, democracy may be what’s assassinated.

James Finck is a professor of history at the University of Science and Arts of Oklahoma. He may be reached at HistoricallySpeaking1776@gmail.com.

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Summarizing the Questions Surrounding the School’s Budget

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After years of significant budget increases without student growth, the county supervisors gave a clear assignment to the school board this budget season–pass a lean budget because public safety needs are a funding priority this year. Recent wildfires and climbing crime rates demonstrate the community’s need for law enforcement and fire & rescue, so it was a concern to supervisors when the school system asked to consume approximately $2.5 million of the mere $4 million additional revenue created by the recently passed tax increase.

The supervisors brought attention to issues with the school system’s priorities as reflected by their proposed spending.  Concerns raised included:

* The choice to add a $100k/yr. communications director position while cutting the addition of a second agriculture teacher to help serve the demands of the successful ag program that is filled to capacity.

* The desire to spend $1.5 million to replace tennis courts while cutting the proposed HVAC program at Blue Ridge Tech.

* Giving across the board admin raises while cutting the proposed “experienced teacher stipend” that aimed to attract seasoned veteran teachers to federally struggling Skyline Middle School.

Attention was then brought to mismanagement of the current year’s spending; the $55k legal budget having already been overspent to exceed $160k with tens of thousands of additional invoices likely still looming.

Next, was discussion about teaching positions the county had appropriated money for but were left unfilled.  Where was the monetary excess from those vacancies; had it been moved and spent elsewhere?  The school system had not been able to provide an answer by the time of this meeting.  The superintendent stated there were a mere 4 vacancies; a number the county supervisors and this North River School board member did not believe to be accurate, citing long term sub data and the knowledge of teachers covering other classes during planning periods.

The one thing everyone in the room seemed to agree on was teachers, who are in short supply and dealing with ever increasing discipline problems, deserve a raise.  The county supervisors have asked the school board to revise their proposed budget.

Melanie Salins
Warren County, VA


Disclaimer: The opinions expressed in the letters published on this page are solely those of the respective authors and do not necessarily reflect the views or opinions of the Royal Examiner’s editorial team, its affiliates, or advertisers. The Royal Examiner does not endorse or take responsibility for the accuracy, completeness, or validity of any statements made by the authors. The Royal Examiner has not independently verified the statements and claims presented in the letters. Readers are encouraged to exercise their own judgment and critical thinking skills when evaluating the content. Any reliance on the information in the letters is at the reader’s own risk.

While the Royal Examiner makes every effort to publish diverse opinions, it does not guarantee the publication of all received letters. The Royal Examiner reserves the right to edit letters for clarity, length, and adherence to editorial guidelines. Moreover, the Royal Examiner does not assume any liability for any loss or damage incurred by readers due to the content of the letters or any subsequent actions based on these opinions.

In submitting a letter to the editor, authors grant the newspaper the right to publish, edit, reproduce, or distribute the content in print, online, or in any other form.

We value the engagement of our readers and encourage open and constructive discussions on various topics. However, the Royal Examiner retains the right to reject any letter that contains offensive language, personal attacks, or violates any legal regulations. Thank you for being a part of our vibrant community of readers and contributors, and we look forward to receiving your diverse perspectives on matters of interest and importance.

 

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Former EDA Treasurer Addresses Responses to His Initial Analysis of the ‘Financial Scandal’ Numbers

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In response to my recent letter explaining some of the work of the Front Royal-Warren County EDA cleaning up the mess left by Jennifer McDonald, the former EDA executive director, I have received good questions from members of the public. All of the relevant information for answers is freely available, but the situation is more than a little complex. I’ll do my best here to summarize the financial impact of the McDonald thefts, and where we are today from my perspective. Rather than attempt to cover all the litigation, I want to focus on the money.

It has been established in court that the EDA lost approximately $21 million as a result of unlawful conduct by a group of individuals and entities working with Jennifer McDonald. Some individuals and entities admitted their culpability, while others reached financial settlements without admitting wrongdoing. Still others contested liability and were found liable by Warren County juries. Many claimed they were also duped by McDonald. McDonald herself confessed to a judgment of $9 million, which I understand cannot be discharged in bankruptcy. That amount will hang forever over McDonald’s life, until she pays back the citizens of the Town of Front Royal and Warren County.

The situation is indeed complex. How could it happen? In fairness to all who were around McDonald, at the heart of her schemes were a series of forgeries, some of which were very clever, and using the latest in online technology for the time. That’s something difficult for the best of us to keep up with.

The EDA filed lawsuits and claims against more than two dozen individuals and companies. In each case that went to trial, the EDA won, although one defendant’s debt was discharged in bankruptcy. Numerous defendants settled out of court either ending or avoiding a lawsuit. In some of those settlements the terms of the payments remain confidential. That kind of confidentiality is common in these types of financial settlements but perhaps not very satisfying to the public. In the interest of recouping as much public monies as feasible, the EDA has taken cash over the smug – but brief —  satisfaction of seeing a “scarlet letter” painted on the proverbial bad guy’s forehead in a public shaming.

To date of my leaving the EDA (April 2024) about $7.9 million in cash or property has been recovered from the EDA’s claims. Some of the recovered amount is cash, some is figured in the value of real estate returned to the County that can now be sold. Another $20 million was awarded by the court but has not yet been collected. Some of that amount is subject to appellate court review. Specifically, Truc “Curt” Tran” and IT Federal, LLC, the company he owns, are appealing the civil court judgments of more than $12 million in liability. And as a practical matter, some amounts awarded may never be collected.

In other twists and turns, amounts owed to the County by the Town of Front Royal are in dispute over issues including construction of the Town’s police station and improvements to Leach Run Parkway. (Together about $875,000.)  Also, interest costs continue to accrue related to loans which were tied to the original McDonald schemes. Potential disputes with banks have not yet been resolved. But for the sake of simplicity here, I will focus only on the McDonald-related misappropriations.

The cost of all this in legal fees paid by the County? Extremely high, but we are told that they are due to the length of litigation and its complexity, which the County wanted to pursue because of the impact of the McDonald actions. In my view, these were necessary expenses. Legal costs, including the forensic accounting to figure out what had happened, were about $9 million. It’s important to note that there would be no recoveries at all – we would not even know what happened – without the excellent legal representation by the firm of Sands Anderson. Pandak & Taves has represented the EDA in daily matters. Together, they have been brilliant. As I have stated before publicly, my personal view is that the County should continue to pay for the best lawyers and pursue these cases to their end.

Sands-Anderson legal team of Cullen Seltzer and Kimberley Paulsrud outside the WC Courthouse where they have pitched a shutout on civil liability cases related to the EDA financial scandal. Royal Examiner File Photo

So, the addition of amounts stolen, and spent to find the losses, amount to about $30 million. Legal recoveries noted above are roughly $9 million. Yep, your math is right – that leaves a big hole of about $21 million blown through our public budgets. With additional recoveries after appeals the losses might be “only” $15 million.

I want to again applaud our Warren County Supervisors for moving toward tax increases. As a true Reagan Republican, I am not in favor of high taxes. But I am in favor of good government. Good government – like freedom – is not free. We cannot ignore the McDonald mess, and we cannot just sweep it under the rug. The cost to our teachers, our firefighters, our children, and our fellow citizens will be too high. Replacing much of the losses must come in the form of tax revenues.

The wheels of justice turn slowly, but exceedingly fine. At least that’s how the popular phrase goes. Here, our work may never be complete. Speculation runs rampant about other connections to the McDonald case. Rumors aside, I fear there were other related illegal acts that may never come to light.

And the lessons from all this? From my perspective, be vigilant. Be a good citizen. Pay attention to facts (alternative facts aren’t – they’re fiction). Take a little time to read and go to public meetings. Get to know your representatives at all levels of government. We can have smart economic growth in Warren County. I know some don’t want any growth – but that’s not happening. In my opinion, the only alternative to good economic development is bad development. That would mean ugly strip malls, silly proposals for deafening racetracks inside the Town, McLean slumlords running things, and maybe your grand-kids living on the dole for lack of local jobs after we are gone.

Warren County – and you – deserve a better future than that.

Jim Wolfe
Front Royal, VA

(The author served as treasurer of the EDA from April 2020 through April 2024, when he stepped down at the end of his term. Jim Wolfe is an Associate Professor of Management at George Mason University. He is a former consultant to the Prime Minister of Estonia on economic development, and previously was an aide to Republican US Senator Dan Quayle.)


Disclaimer: The opinions expressed in the letters published on this page are solely those of the respective authors and do not necessarily reflect the views or opinions of the Royal Examiner’s editorial team, its affiliates, or advertisers. The Royal Examiner does not endorse or take responsibility for the accuracy, completeness, or validity of any statements made by the authors. The Royal Examiner has not independently verified the statements and claims presented in the letters. Readers are encouraged to exercise their judgment and critical thinking skills when evaluating the content. Any reliance on the information in the letters is at the reader’s own risk.

While the Royal Examiner makes every effort to publish diverse opinions, it does not guarantee the publication of all received letters. The Royal Examiner reserves the right to edit letters for clarity, length, and adherence to editorial guidelines. Moreover, the Royal Examiner does not assume any liability for any loss or damage incurred by readers due to the content of the letters or any subsequent actions based on these opinions.

In submitting a letter to the editor, authors grant the newspaper the right to publish, edit, reproduce, or distribute the content in print, online, or any other form.

We value our readers’ engagement and encourage open and constructive discussions on various topics. However, the Royal Examiner retains the right to reject any letter that contains offensive language, personal attacks, or violations of any legal regulations. Thank you for being a part of our vibrant community of readers and contributors, and we look forward to receiving your diverse perspectives on matters of interest and importance.

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“The First Muslim” by Lesley Hazleton

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With tensions in the Middle East elevated due to the conflict in Gaza and now American soldiers being killed by Iranian backed terrorists, I believe it is wise to learn as much as possible about the Middle East to make the most informed decisions possible going forward.

A key to understanding the Middle East is to understand Islam. While there are many similarities between Christianity and Islam, the differences make the two religions seem worlds apart. Just like it is impossible to understand Christianity without knowing Jesus of Nazareth, it is likewise impossible to understand Islam without knowing Muhammad. While there are dozens of portrayals of Jesus, most recently with “The Chosen,” there are no such programs about Muhammad, leaving most Westerners with little understanding of exactly who was Muhammad. To fill that void, Middle Eastern correspondent Lesley Hazleton wrote “The First Muslim: The Story of Muhammad” to show that Muhammad was a complex leader who led a difficult life.

Like Jesus, Muhammad drastically changed the world around him creating a religion that filled the world and shaped the lives of many today. Yet, Muhammad was also a man with human flaws that changed his message from one of peace to conflict.

While Hazleton breaks her book down into three parts, I actually found Muhammad’s life divided in half—the years before Medina  and the years after. There seemed to be a fundamental change in Medina as Muhammad went from being an outsider in Mecca, preaching a new religion, to the undisputed religious and political leader in Medina. It is similar to Christianity but a reverse order. Whereas the Old Testament was much more militant while the New Testament spoke of peace, in Islam the revelations that made up the Quran go in the opposite direction.

Muhammad had little chance for success. Being born after his father passed and his mother dying when he was six, he grew up an orphan in a society that cared little for orphans. Yet, without any power or prestige, he earned the reputation for integrity and honesty as he worked his way up to positions of importance with his uncle’s trading caravans. However, after feeling as if he had earned respect, he was reminded who he was when his uncle denied his marriage to his daughter because of his low status. Hazleton writes, “To a boy imbued with the rough egalitarianism of Bedouin life, all this could only have come as a shock. His own people had co-opted faith, piously declared it even as they contravened its most basic principles. From his perch on the sidelines, he saw the social injustices of what was happening all too clearly.”

One eventual positive in his life was Khadija, a wealthy women 25 years his senior, who hired him to help with her caravans until they fell in love, and she proposed marriage. While their years together were difficult, they loved and supported each other for 25 years.

When Muhammad first told her he heard the voice of the angel Gabriel and thought he was either possessed or going mad, Khadija told him to listen and accept the messages. She stood by him as he began to preach the message of Islam and felt the hatred from the Mecca elite. Muhammad loved Khadija and refused any other marriages until after her death.

According to Hazleton, during these early years, the verses in the Quran were “an impassioned protest against corruption and social inequity. They took the side of the poor and the marginalized, calling for advantaging the disadvantaged. They demanded a halt to the worship of the false gods of profit and power along with those of the totem stones. They condemned the concept of sons as wealth and the consequent practice of female infanticide. And above all, they indicated the arrogance of the wealthy—‘those who amass and hoard wealth,’ who ‘love wealth with an ardent passion,’ who ‘are violent in their love of wealth.’” Yet, turning away from the gods whom the pilgrims of Arabia visited could greatly hurt the wealth of Mecca, so much so that when Muhammad’s uncle and protector died, other Meccan leaders teamed up to kill the threat to their livelihood. Fortunately for Muhammad, he was warned in a dream and he and his followers made the trip to Medina where he had been invited to come as a judge but eventually became their leader and prophet.

In Medina, now as the leader, the revelations were less about a peaceful society and more about governance and control. Revelations now said, “Permission is granted to those who fight because they have been wronged…those who have been driven out of their houses without right only because they said our god is God.”

Consolidating his power, Muhammad eventually either exiled or killed the three Jewish tribes at Medina when they did not join Islam. Turning his attention toward Mecca, his forces began attacking caravans. Eventually the two cities were in an all-out war. Muhammad was able to take over Mecca making himself the undisputed political and religious leader.

Rising from an lowly outsider managing caravans for his uncle to become the religious and political leader, one would expect changes in the Quranic verses. It may have been the burden of leadership or the loss of Khadija, but Muhammad changed in Medina, which was reflected in the Quran. The verses transformed from societal actions to a guide to enforce God’s law.

Hazleton writes in such a way that the book reads more like a novel than nonfiction. Her storytelling ability brings the life of Muhammad to life for Western readers. She presents his life as a timeless journey of an underdog who grows up to start a major world religion. She is respectful in narration while at the same time showing that Muhammad is not just the prophet of Islam but also a man with both positive and flawed characteristics. Hazleton does an excellent job also explaining the origins of Islam while also challenging some false perceptions such as the role of women that occurred after the prophet’s death. For anyone concerned with the region, it is necessary to understand Islam and Hazleton’s “The First Muslim” is a perfect place to start for readers at any level.

James Finck is a professor of history at the University of Science and Arts of Oklahoma. He may be reached at HistoricallySpeaking1776@gmail.com.

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Are Super Bowl Commercials Shaping Our Country? If So, At What Cost?

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In 1984, Democrats needed a candidate to challenge the very popular Republican incumbent President Ronald Reagan. Democratic frontrunner Walter Mondale, an ex-U.S. senator and state attorney general from Minnesota who had also served as Jimmy Carter’s vice president, seemed as though he would be a shoo-in for the presidency; this was confirmed with his dominating Iowa Caucus win.

Yet, at the caucus, a lesser-known U.S. senator from Colorado fared much better than expected. Still, nobody really paid much attention to Gary Hart. That is until he shocked the political world by winning the New Hampshire primary. Though 10 years younger than Mondale, Hart, another Democrat, seemed like a different generation. His youth and charisma reminded voters of Kennedy–something he did not try to discourage.

Hart then continued his run, winning both Vermont and Wyoming. He insisted he was a new type of Democrat who had new ideas. He wanted to cut taxes while at the same time increase welfare and healthcare for all. What helped halt Hart’s momentum was during the March 11th televised debate after Hart laid out his plan, Mondale turned to the camera and said, “Where’s the beef?”

Mondale’s question implied Hart was all talk and no substance. While the slogan itself did not solely defeat Hart, it did stick to his campaign and made more people question his policies.

The line resonated with voters because it had recently aired as a slogan for Wendy’s Restaurants during the previous Super Bowl. The commercial starred three elderly ladies eating at Home of the Big Bun. When one lady opened her burger to find an exaggerated tiny hamburger patty, she exclaimed, “Where’s the beef?”

It’s no surprise that Super Bowl commercials made their way into political campaigns. Super Bowls in this country are a big deal. In fact, of the top 30 most watched television programs of all time, 23 are Super Bowls.

Part of the reason for large crowds is that many Americans love football. But that alone does not account for such high ratings. Another major factor are the commercials. Even viewers who are not sports fans watch this one game more and more regularly because of the heartwarming, comedic or even sometimes outlandish advertisements.

During the regular season only 35% of women watch football. Super Bowl ratings show that number jumps up to 75%. That is a huge leap! And it’s mostly because of commercials. Even for men, the next morning around the water cooler, it seems like more are debating which were the best commercials more than recapping the plays on the field. Commercials have taken the Super Bowl from a paramount sporting event to a cultural phenomenon.

“Where’s the beef?” is not the only phrase to make it into our everyday vocabulary. In 1993, after Larry Bird and Michael Jordan played the greatest game of HORSE ever for a Big Mac and fries, the phrase “nothing but net” became the catchphrase that is now heard during every basketball contest from schoolyard picks to the NBA. In 2010, the E*TRADE baby first used the line, “Well, that’s going to cost you a lot of money.” That phrase has been used in boardrooms ever since. Of course, let’s not forget that in 2002 the greeting for any group of guys became “Whassup” after the Budweiser commercial.

While “Where’s the Beef” may be the most famous example of the relationship between the Super Bowl and politics, there have always been subtle political or cultural messages–especially recently.

Many ads have catered to the left’s message of diversity and inclusion. Coca-Cola’s “It’s Beautiful” 2014 commercial showed every shade of humanity while “America the Beautiful” played in multiple languages, and Airbnb’s 2017 “We Accept” commercial was pretty much the same as Coke’s, but with pictures of diverse people and written text claiming they accept everyone. Days after President Donald Trump announced his travel ban, Budweiser showed the harrowing immigrant story of their German co-founder, Adolphus Busch. And finally, Audi’s daughter ad with a father concerned that his daughter would not be treated fairly in a soapbox derby race full of boys aired in 2017.

The right has also had their share of ads like the Servant Foundation’s “He Gets Us” campaign with the message that Jesus loves them, and a string of patriotic ads like the NFL’s Ragged Old Flag in 2020, and Chrysler’s 2012 “It’s Halftime in America” commercial starring Clint Eastwood. But probably the most notable is from 2002, when Budweiser’s famous Clydesdales kneeled to honor the victims of 9/11. With no dialogue, the reverent Budweiser commercial aired only once.

While the first Super Bowl was in 1967, most consider the first famous Super Bowl commercial came a few years later in 1973. The ad was for Noxzema Shaving Cream and the company cracked at least one successful code by using celebrities to push their products. This particular ad had Farrah Fawcett from Charlie’s Angels smearing shaving cream all over the face of New York Jets quarterback Joe Namath with the tagline, “Let Noxzema cream your face.” The line might not get past censors today, but it opened the door to famous football players and models—think “Mean” Joe Green or Cindy Crawford.

Finally, it should be noted that the 1973 Noxzema commercial cost a whopping $42,000, (roughly $288,000 today) while 30-second spots for this year’s game ran for around a measly $7 million. Yet, as more than 100 million consumers were expected to tune in, for companies with the means, it is worth it. If Super Bowl commercials can stand out, advertisers’ brands become immortal.

 James Finck is a professor of history at the University of Science and Arts of Oklahoma. He may be reached at HistoricallySpeaking1776@gmail.com.

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