EDA in Focus
Reviving Front Royal: The Transformation of Avtex Site to Avtex Trail
From Industrial Hazard to a Beacon of Nature and Community
In the heart of Front Royal, Virginia, a phoenix is rising from the ashes of the Avtex Fibers Superfund Site, once a 440-acre manufacturing plant mired in controversy and environmental degradation. The narrative of this site, steeped in decades of industrial activity, is set to embrace a new chapter of hope, nature, and community unity.
Avtex Fibers operated between 1940 and 1989, producing rayon and other synthetic fibers. Over the years, improper waste disposal contaminated the Shenandoah River, soil, and groundwater with hazardous chemicals, drawing the attention of environmental agencies and earning it a spot on the Superfund program’s National Priorities List in 1986.
Acquired by the FR-WC EDA in 2000, the vision for the site has been meticulously crafted with community participation. The Avtex Fibers Conservancy Park Master Plan Report laid the foundation in 2000, emphasizing passive recreation and conservancy. This foresight was already present in a 1993 study titled Where the Mountains Meet the River, which recognized the abundant wildlife and plant species in the area, highlighting the potential of the site as a haven for nature lovers and the community.
Balancing environmental remediation with community aspirations, the Plan, aided by stakeholders like EPA, FMC, VEDP, DEQ, and the FR-WC EDA, aimed to ensure the site’s future aligned with its rich ecological value. But while conserving the natural beauty, the adjacent area of the Avtex Site presents a canvas for potential development.
It’s been a long journey since the turn of the millennium, fraught with challenges posed by the site’s history and environmental covenants. Yet, the path forward seems promising. A prime lure for potential developers is the recreational and preservation elements that the property promises. In today’s competitive landscape, factors like green spaces, parks, and outdoor amenities play an undeniable role in attracting quality tenants and ensuring a holistic lifestyle for residents.
By transforming the once-contaminated area into a sprawling green space connecting neighborhoods, schools, parks, and community amenities, the proposed trail offers residents more than just a recreational avenue. It promises an alternative, eco-friendly transportation route, connecting different facets of community life.
Beyond the aesthetics and recreation, the realization of the Plan symbolizes a significant milestone for the Front Royal-Warren County Community. It stands as a testament to the resilience, collaborative vision, and indomitable spirit of a community that chose to turn an industrial blight into a sanctuary of nature and connection.
On the morning of Thursday, August 24, the Front Royal-Warren County Economic Development Authority hosted a tour of a sweeping portion of its proposed Avtex Conservancy Park area. County Director of Economic Development Joe Petty moderated the tour, giving background on the property and plans to turn it into a walking and bicycling park akin to Eastham Park to the south, which it is hoped to connect to, along with Rail Trail park areas proposed for the county and town.
Also present were EDA board members Chairman Scott Jenkins, Hayden Ashworth, and Jorie Martin, County Board of Supervisors Chairman Vicky Cook and County Administrator Ed Daley, Front Royal Town Council representatives Amber Morris and Melissa DeDomenico-Payne, Warren County Public Schools Assistant Superintendent of Administration “Buck” Smith, as well as representatives of stakeholders and Avtex former federal Superfund site redevelopment partners including contractor Parsons, the federal Environmental Protection Agency (EPA), lone surviving former synthetic fibers manufacturing plant owner FMC, and the Virginia Department of Environmental Quality (DEQ).
Watch this video of the tour intro, discussion, and stopping points near adjoining properties, the Groundwater Leachate Plant operated by Parsons, a wastewater pond site, and a South Fork of the Shenandoah River access point in this exclusive Royal Examiner video, with a thank you to cameraman Mark Williams.






