In 1984, Democrats needed a candidate to challenge the very popular Republican incumbent President Ronald Reagan. Democratic frontrunner Walter Mondale, an ex-U.S. senator and state attorney general from Minnesota who had also served as Jimmy Carter’s vice president, seemed as though he would be a shoo-in for the presidency; this was confirmed with his dominating Iowa Caucus win.

Yet, at the caucus, a lesser-known U.S. senator from Colorado fared much better than expected. Still, nobody really paid much attention to Gary Hart. That is until he shocked the political world by winning the New Hampshire primary. Though 10 years younger than Mondale, Hart, another Democrat, seemed like a different generation. His youth and charisma reminded voters of Kennedy–something he did not try to discourage.

Hart then continued his run, winning both Vermont and Wyoming. He insisted he was a new type of Democrat who had new ideas. He wanted to cut taxes while at the same time increase welfare and healthcare for all. What helped halt Hart’s momentum was during the March 11th televised debate after Hart laid out his plan, Mondale turned to the camera and said, “Where’s the beef?”

Mondale’s question implied Hart was all talk and no substance. While the slogan itself did not solely defeat Hart, it did stick to his campaign and made more people question his policies.

The line resonated with voters because it had recently aired as a slogan for Wendy’s Restaurants during the previous Super Bowl. The commercial starred three elderly ladies eating at Home of the Big Bun. When one lady opened her burger to find an exaggerated tiny hamburger patty, she exclaimed, “Where’s the beef?”

It’s no surprise that Super Bowl commercials made their way into political campaigns. Super Bowls in this country are a big deal. In fact, of the top 30 most watched television programs of all time, 23 are Super Bowls.

Part of the reason for large crowds is that many Americans love football. But that alone does not account for such high ratings. Another major factor are the commercials. Even viewers who are not sports fans watch this one game more and more regularly because of the heartwarming, comedic or even sometimes outlandish advertisements.

During the regular season only 35% of women watch football. Super Bowl ratings show that number jumps up to 75%. That is a huge leap! And it’s mostly because of commercials. Even for men, the next morning around the water cooler, it seems like more are debating which were the best commercials more than recapping the plays on the field. Commercials have taken the Super Bowl from a paramount sporting event to a cultural phenomenon.

“Where’s the beef?” is not the only phrase to make it into our everyday vocabulary. In 1993, after Larry Bird and Michael Jordan played the greatest game of HORSE ever for a Big Mac and fries, the phrase “nothing but net” became the catchphrase that is now heard during every basketball contest from schoolyard picks to the NBA. In 2010, the E*TRADE baby first used the line, “Well, that’s going to cost you a lot of money.” That phrase has been used in boardrooms ever since. Of course, let’s not forget that in 2002 the greeting for any group of guys became “Whassup” after the Budweiser commercial.

While “Where’s the Beef” may be the most famous example of the relationship between the Super Bowl and politics, there have always been subtle political or cultural messages–especially recently.

Many ads have catered to the left’s message of diversity and inclusion. Coca-Cola’s “It’s Beautiful” 2014 commercial showed every shade of humanity while “America the Beautiful” played in multiple languages, and Airbnb’s 2017 “We Accept” commercial was pretty much the same as Coke’s, but with pictures of diverse people and written text claiming they accept everyone. Days after President Donald Trump announced his travel ban, Budweiser showed the harrowing immigrant story of their German co-founder, Adolphus Busch. And finally, Audi’s daughter ad with a father concerned that his daughter would not be treated fairly in a soapbox derby race full of boys aired in 2017.

The right has also had their share of ads like the Servant Foundation’s “He Gets Us” campaign with the message that Jesus loves them, and a string of patriotic ads like the NFL’s Ragged Old Flag in 2020, and Chrysler’s 2012 “It’s Halftime in America” commercial starring Clint Eastwood. But probably the most notable is from 2002, when Budweiser’s famous Clydesdales kneeled to honor the victims of 9/11. With no dialogue, the reverent Budweiser commercial aired only once.

While the first Super Bowl was in 1967, most consider the first famous Super Bowl commercial came a few years later in 1973. The ad was for Noxzema Shaving Cream and the company cracked at least one successful code by using celebrities to push their products. This particular ad had Farrah Fawcett from Charlie’s Angels smearing shaving cream all over the face of New York Jets quarterback Joe Namath with the tagline, “Let Noxzema cream your face.” The line might not get past censors today, but it opened the door to famous football players and models—think “Mean” Joe Green or Cindy Crawford.

Finally, it should be noted that the 1973 Noxzema commercial cost a whopping $42,000, (roughly $288,000 today) while 30-second spots for this year’s game ran for around a measly $7 million. Yet, as more than 100 million consumers were expected to tune in, for companies with the means, it is worth it. If Super Bowl commercials can stand out, advertisers’ brands become immortal.

 James Finck is a professor of history at the University of Science and Arts of Oklahoma. He may be reached at HistoricallySpeaking1776@gmail.com.

I rarely get personal with my articles, but this week’s subject resonates with me. One of the hardest days of my life was when a doctor confirmed to my wife and me what we already suspected – that my son, my oldest child had autism.

We knew that not all was lost. Compared to many, we are blessed in that he is high-functioning and incredibly smart. Yet it is still a blow to any parent knowing that their child is different and would have challenges many other kids would not have to face.

That has been the case with our child. While he excelled in school, graduating as valedictorian and earning the state regent’s scholarship, he struggled making connections. He has always wanted friends, but does not know how to talk to his fellow students. It’s difficult for people he meets to understand what is going on in that big brain of his. He struggles to look people in the eye, does not know what to say and can’t understand nonverbal cues. It’s easy to judge him as slow, until you talk to him about movies. Suddenly, he comes to life and knows more about movies than anyone I know—how they are made, who starred in and directed every film, and even types of techniques the directors used. I have read some of his movie reviews and he sees movies different than most and understands things that I did not even know I was supposed to understand.

My dream for my son is that the world understands that he is special, and that autism makes him different not lesser. That is the exact message of HBO’s Temple Grandin. Grandin’s condition allows her to see things differently which has allowed her to improve things in her field. The biopic of her life and struggles have brought hope to thousands of parents like me who want what is best for their kids.

I teach at the University of Science and Arts of Oklahoma. I could write dozens of articles about why this school is special, but the one program of which I am most proud is The Neill-Wint Center for Neurodiversity. Started by Kathy Perry and sponsored by Phillip and Katie Wint, the center’s mission is to assist students with autism spectrum disorder in their transition to college life and to help ensure postsecondary success. Partly because of the center, on Feb. 23, as part of the Emerson-Weir Liberal Arts Series, Temple Grandin herself will be the keynote speaker.

My son, who is currently part of the Neill-Wint Center and lives on campus, comes home at least once a week and we watch a movie together. With his love of all movies and me being a historian, we tend to watch a classic. However, this past week he asked that we watch Temple Grandin staring Clair Danes in preparation for her upcoming visit. I was so inspired by this movie that I knew I needed to include a review in my column.

Grandin, born in 1947, dealt with autism in a time when the condition was still relatively unknown. The movie starts with her at a boarding school where, because of a strong mother and sainted teachers who recognized her gifts, she was able to excel. It then followed her through college and graduate school. At each level there were many who stood in her way, believing she was not capable of learning. At each level, she proved them wrong. Not only did she learn, but she excelled and became a published author and expert in animal behavior.

At the end of the movie, she is attending an autism conference where parents were shown trying to handle their autistic children in different ways. When Grandin speaks up and announces that she is autistic and a has a Ph.D., suddenly every parent in the room wanted to hear everything she had to say. Symbolically, ever parent of an autistic child, including myself, was in that room. Seeing what she overcame shows each of us that our children can also. There are things I can say technically about the movie, but it only seems right that I turn that part over to my son.

“Temple Grandin is a fine film. It does a good job at explaining who Temple Grandin is, specifically when it comes to her work in agriculture that first brought her attention, as well as her life growing up with autism that most people know her for. Claire Danes is great as Grandin, disappearing into the role without her performance coming across as cartoony. Director Mick Jackson succeeds at getting across how Grandin thinks, thanks to the stylistic use of on-screen graphics as well as small cutaways to show how she interprets certain phrases literally. Temple Grandin might feel like a TV movie, and it probably won’t blow everyone’s minds away, but it’s still worth a watch.”

I am excited to see Dr. Grandin in person. Watching the movie has made her a personal hero. She broke down many barriers in higher education and paved a way for students like my son and the others to chase their dreams. It is because of people like Dr. Grandin that USAO has already seen several students in the Neill-Wint Center walk across the stage at graduation.

That day at the doctors may have been one of my hardest days, but I also know that watching my son cross the stage in April when he graduates college will be one of my absolute best.

James Finck is a professor of history at the University of Science and Arts of Oklahoma. He may be reached at HistoricallySpeaking1776@gmail.com.

A bombshell was dropped last month when Department of Justice Special Counsel Robert Hur released his findings on President Joe Biden’s handling of classified documents. The good news for Biden was Hur does not plan to bring charges. However, the bad news was that even though Hur concluded that Biden was actually guilty, no jury would convict him because Biden is too old and has, “limited precision and recall.” Hur’s ultimate conclusion was that Biden is “a sympathetic, well-meaning elderly man with a poor memory.” The statements—though probably politically motivated—are damning to the president because to many they only confirm what they already suspect: Biden is too old and will never make four more years.

Age has always been a concern for presidential elections. It was one of the biggest issues facing Ronald Reagan when he ran for president at age 73. Yet that is now seeming young compared to the two presumptive candidates with Trump at age 77 and Biden at 81.

With Biden, between the reports and what seems like mental slips in the last few years, voters have wondered what happens if the president becomes mentally unable to fulfill his duties. Historically speaking, it would not be the first time a president was mentally incapacitated, only the first time it happened that the public never knew.

In 1912 the very progressive ex-governor of New Jersey, Woodrow Wilson was elected President of the United States as a Democrat, only the second since James Buchanan’s 1856 election. As a progressive, he shaped the direction of the nation including instituting income tax, direct election of senators and women’s suffrage. While in office, arguably Wilson’s two biggest events were personally the marriage to his second wife Edith Galt Wilson in 1915, and internationally the beginning of WWI in 1914. Wilson used American neutrality in the war as his campaign slogan, “Vote for Wilson! He kept us out of war,” when he ran for reelection in 1916. Yet it was only about a year later that America sided with the Allies and started shipping soldiers off to France.

Historians debate whether Wilson intended all along to enter the war. Those who believe he always planned on fighting do not believe his progressive nature would allow him to stay out of a fight that had such important outcomes. The war changed the map of Europe and toppled four major empires. Wilson knew the only way he would have a seat at the table after the war was as a fighting participate. Wilson, who held a Ph.D. in history and government from Johns Hopkins University and had served as president of Princeton University, was so confident he could solve all the worlds issues he showed up at the negotiating table with his Thirteen Points and expected to dominate the meeting. While Wilson did not get all his points into the Treaty of Versailles, he did get his most desired point: establishing the League of Nations, an international body that could solve future problems before they escalated into war.

The problem for Wilson was the Republican congress back home. Knowing the treaty needed congressional ratification, Wilson should have consulted with key Republicans on the treaty, but he was not that kind of president. When he presented the treaty to the Senate it was rejected, especially the League of Nations.

However, instead of compromising with Republican senators, Wilson took his cause to the people. He believed that the people would rally to his cause and force the Senate to accept the League. For months Wilson rode a train around the nation giving whistlestop speeches to any crowd that would listen. However, in October, overworked and physically exhausted, the president suffered from a stroke that left him paralyzed and mentally impaired.

Instead of reporting the stroke, Edith and a small group decided to cover it up and tell the American people he was suffering from exhaustion. While the government continued to function normally Edith began making the executive decisions, including meeting with cabinet members and foreign dignitaries. When Republicans demanded an audience, Edith pulled a scene straight out of Weekend at Bernie’s, where she dressed Wilson up, put his bed in the shadows with his paralyzed side to the wall. Wilson was able to pull it off with enough ability to carry a very short conversation to appease his detractors. Edith pulled off the act for over a year, knowing that, if discovered, the League of Nations would be doomed. In the end, it did not matter as the Republicans voted down American membership in the League, killing it before it even got started. As for Wilson, Edith was able to keep his secret until President Warren G. Harding was inaugurated.

I’m not sure if Jill Biden would be up to the task like Edith Wilson, but fortunately, if something were to happen to the president there are now laws in place. After the death of President John F. Kennedy, Congress pushed through the 25th Amendment that set up the line of accession to the presidency. In Section Four it states, “Whenever the Vice President and a majority of either the principal officers of the executive departments or of such other body as Congress may by law provide, transmit to the President pro tempore of the Senate and the Speaker of the House of Representatives their written declaration that the President is unable to discharge the powers and duties of his office, the Vice President shall immediately assume the powers and duties of the office as Acting President.”

This section allowed for the president to be replaced if he is no longer able to perform his executive duties. While so far this amendment has only been used temporarily, mostly for colonoscopies, there are many who believe it might be enacted for the first time no matter which elderly statesman holds the office.

James Finck is a professor of history at the University of Science and Arts of Oklahoma. He may be reached at HistoricallySpeaking1776@gmail.com.

For many, the Gilded Age (1877-1900) is the most boring part of political history. All the presidents were bearded white men from New York or Ohio who are hard to distinguish. In fact, it was just as hard to differentiate between Republicans and Democrats, being that neither really did very much.

Elections were always exciting as the contests were very close and because there was still no secret ballot, both parties did everything they could to influence voters including massive picnics with great deals of alcohol. Elections were such a celebration that voter turnout was around 80%. Once the secret ballot was instituted and politicians could no longer control the votes, voting rates dropped down into the 40s in the next century.

It’s surprising how large voter turnout was in the Gilded Age considering the lack of differences between the two parties. Republicans remained the classic conservatives of positive government, which simply meant they just did a little more. If we look at the government’s role based on the Preamble to the Constitution, then it has three jobs: ensure domestic Tranquility, provide for the common defense and promote the general Welfare. For domestic tranquility the main job the government did was use the army to break up strikes, really nothing else. For common defense, it did maintain a small army. But up to that point, America had never believed a democracy should maintain a standing army, that would only allow for tyranny. When an army was required, the people should filled its ranks. (Think Second Amendment.) America will not maintain a standing army until the Cold War (1947-1991). As for general welfare, the government promoted economic growth through tariffs, but that was very controversial. The government also sold cheap land in the West to bring in some income. There was no concept of any type of safety net, but the largest government expenditure was Union soldier pensions after the Civil War.

As for parties, Republicans looked closer to today’s liberals than conservatives. They were the party of big government; their constituency was comprised of businessmen because the party pushed for economic growth and protective tariffs to help American businesses. Black Americans, when they could vote, overwhelmingly voted Republican because it was the party of Lincoln and emancipation. Strong Protestants supported the party because they pushed for moral reforms like outlawing alcohol and gambling. Finally, Union soldiers voted Republican because of the pensions.

As for Democrats, they were the reverse and more closely resemble today’s Republican Party. They believed the best form of government is one that governs the least. This philosophy drew support from white Southerners who wanted the least government interference possible. It also drew support from Northern immigrants in the cities. Most of these were Catholics who believed it was the Church’s job to regulate morality, not the government.

The biggest issue for Democrats was that they were the party of white supremacy. This was not something they shied away from, but they openly supported segregation, Jim Crow laws and ending Reconstruction (the era between 1865 and 1877 where the government abolished slavery, reintegrated once-seceded states and rebuilding the South after the Civil War).

Even though elections were always close, Republicans dominated during Reconstruction and the Gilded Age. After Republican Ulysses S. Grant completed his presidency, another Republican, Rutherford B. Hayes, from Ohio, won in 1876. James Garfield, Republican from Ohio, was elected in 1880. Garfield was assassinated and was replaced by New York Republican Chester Arthur. A Democrat did win in 1884 with Grover Cleveland from New York, but Cleveland lost reelection in 1884 to Republican Benjamin Harrison from Ohio. In 1892, Cleveland came back and won making him the only two-term, nonconsecutive U.S. president. Finally Ohio Republican William McKinley won the presidency in 1896.

This last election of the Gilded Age was held in 1896. Officially part of the Gilded Age, it is my third favorite election and is a game-changer in American politics. In a Hail Mary attempt, Democrats completely changed their political ideology which guided them down the long road towards being the liberal party that they are today.

In the future, this series will resume with the 20th century and how the modern-day Republicans and Democrats came into being.

James Finck is a professor of history at the University of Science and Arts of Oklahoma. He may be reached at HistoricallySpeaking1776@gmail.com.