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How Facebook Marketplace got started

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Some of the biggest moves in the business world fly under the radar, even as they have a massive impact on organizations and society. While celebrity CEOs like Elon Musk make international headlines, Deb Liu never made the front pages when she launched Facebook Marketplace. Regardless, her efforts changed the way many people buy and sell.

Interestingly enough, Liu first pitched integrating commerce into Facebook during a job interview with the social media titan in 2009. Liu landed the job, but the commerce idea failed to gain traction for five years. Nevertheless, she persisted, and the project slowly snowballed.

Meanwhile, Liu helped set up the company’s Credits program, which people could use to play video games. She also worked on the Facebook Platform, which enables developers to use Facebook data to build applications and services.

Ultimately, Liu approached her time at Facebook with the mindset of an entrepreneur. She continued to pursue her vision for integrating commerce, and in 2016, Facebook Marketplace launched.

The rest is history. Facebook Marketplace drummed up $26 billion in revenue in 2021, and Meta says that a billion shoppers use the platform every month. These days, folks use Facebook Marketplace to run virtual garage sales or clear vehicles out of their garage.

As for Deb Liu, she left Meta in 2021 to pursue new ventures. She is the CEO of Ancestry.com, the world’s largest for-profit genealogy company. She also serves on the boards of business software firm Intuit and the nonprofit organization Women in Product, which encourages women to get involved in product management and development.

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Soarigami: A Novel Solution to the Airplane Armrest Dilemma

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Innovative Gadget Promises Peace in the Skies

Air travel, often marred by cramped spaces and minor discomforts, presents a unique challenge: the armrest battle. This common yet unspoken struggle over the ownership of a single armrest has been a source of silent contention among passengers. However, an inventive solution is on the horizon, aiming to bring harmony to the skies.

Arthur Chang, the brain behind this groundbreaking idea, introduces Soarigami – a clever device designed to transform a single armrest into a space for two. Retailing at $20, this portable gadget easily attaches to the existing armrest, creating an equitable division for both passengers. This innovation is a practical solution and an exercise in courtesy and shared space.

Soarigami’s concept is rooted in the basic principles of sharing and civility, harkening back to childhood lessons. It addresses the age-old question: To whom does the armrest belong? Is it merely a physical barrier or an unspoken prize for the person sandwiched in the middle seat? Chang’s invention steers away from the notion of survival of the fittest, instead fostering a sense of communal respect and cooperation.

In his conversation with The Wall Street Journal, Chang highlighted the additional benefit of Soarigami as a conversation starter. By offering to share the armrest using Soarigami, a passenger extends an olive branch and potentially gains a ‘moral triumph.’ In the scenario where the offer is declined, Chang notes, the initiator can claim the armrest with a clear conscience, having made a gesture of goodwill.

Soarigami emerges as a simple yet effective answer to one of the many quirks of air travel. It’s a testament to human ingenuity in solving everyday problems and enhancing the shared experience. As this novel product takes flight, it promises to make the skies a little friendlier, one armrest at a time.

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Breaking Free from Productivity Pitfalls: A Guide for Entrepreneurs

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Multitasking, Over-Committing, Procrastination: How to Overcome Common Productivity Challenges.

In the fast-paced world of entrepreneurship, productivity is not just a buzzword—it’s the foundation of success. Yet, many entrepreneurs unknowingly sabotage their productivity by falling into common traps: multitasking, over-committing, and procrastination. These pitfalls can seem like necessary evils, but they’re major obstacles to efficiency and effectiveness.

Multitasking: A False Efficiency Idol

The allure of multitasking is strong in the entrepreneurial realm. The desire to accomplish more in less time often leads to juggling multiple tasks. However, research reveals a different story. As Clifford Nass, a professor at Stanford University, aptly puts it, multitaskers are “suckers for irrelevancy” as their attention is easily fragmented. Our brains, it turns out, are wired to focus on one task at a time. The cognitive load of handling multiple tasks decreases productivity and increases the likelihood of errors. This is corroborated by the American Psychological Association, which highlights the ‘switching costs’ in our cognitive processes, where shifting focus drains time and energy.

Over-committing: The Trap of Excessive Yeses

Entrepreneurs, known for their optimism and passion, often find themselves saying ‘yes’ more than they should. This habit of over-commitment, while stemming from a desire to seize every opportunity, can lead to stress, burnout, and a decrease in the quality of work. Burnout, characterized by chronic physical and emotional exhaustion, is particularly detrimental to creativity and productivity. Furthermore, over-committing leaves little room for strategic thinking, a crucial aspect of business leadership.

Procrastination: Undermining Success Silently

Procrastination, often seen as a benign delay, can have far-reaching impacts on productivity. Postponing tasks compromises their quality and can lead to heightened stress as deadlines loom. In the entrepreneurial world, where timing is critical, procrastination can result in missed opportunities and give competitors an edge. Moreover, it can tarnish an entrepreneur’s professional image, signaling unreliability and a lack of commitment.

Strategies for Enhanced Productivity

Acknowledging these pitfalls is the first step toward boosting productivity. Entrepreneurs can benefit from embracing single-tasking, which allows for undivided attention and fewer mistakes. Learning to say ‘no’ is equally crucial, as it helps manage workloads and avoid undue stress. Effective time management skills, such as the Pomodoro Technique, can counter procrastination, while productivity tools aid in organizing and tracking tasks. Ultimately, the goal is not to do more but to do better—focusing on quality over quantity.

While multitasking, over-committing, and procrastination may seem like inevitable aspects of entrepreneurial life, they are, in fact, avoidable and counterproductive. Understanding their negative impact and adopting strategies to mitigate them can significantly boost an entrepreneur’s productivity. The key lies in doing things efficiently and effectively, ensuring business success and personal well-being.

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Pitfalls: The Stepping Stones of Business Growth

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Embracing Challenges on the Road to Success.

The journey of entrepreneurship is often romanticized, but the reality is laden with challenges and setbacks. For small business owners, the road to success is not just about innovation and strategy but also about navigating the myriad pitfalls accompanying growth.

The Inevitable Hurdles of Business Growth

Growing a business encompasses a range of activities that can quickly become overwhelming. Managing clients, balancing finances, meeting payroll demands, and continually finding new customers are just a few tasks that business owners juggle daily. These responsibilities, while crucial, often lead to stress and, sometimes, failure.

Understanding and Redefining Failure

The concept of failure is frequently discussed in entrepreneurial circles, but its true meaning remains elusive. Is failure quitting a job, abandoning a startup, or the inability to grow a business? The common perception of failure as a mark of personal inadequacy is a misconception. In reality, failure is an integral part of business growth, a step in the learning process.

Learning from Past Mistakes

Previous failures should not be a deterrent but rather a guide for future endeavors. The experience gained from past setbacks is invaluable in avoiding similar pitfalls in the future. The key is to recognize these challenges and strategically sidestep them.

Pitfalls as Opportunities for Growth

Pitfalls, while often seen as obstacles, are crucial for personal and business development. They force entrepreneurs to confront challenges head-on, fostering resilience, determination, and perseverance. Overcoming these hurdles enhances problem-solving skills and instills a sense of achievement and confidence.

The Multi-Faceted Role of Pitfalls

  1. Building Resilience and Determination: Each challenge faced and overcome bolsters an entrepreneur’s resilience and determination, qualities imperative for long-term success.
  2. Providing Learning Experiences: Pitfalls necessitate a reassessment of strategies and approaches, leading to valuable insights and improved methodologies.
  3. Motivating and Inspiring: Viewing setbacks as growth opportunities keep entrepreneurs motivated and focused on their goals.
  4. Developing Character and Integrity: Choosing to face challenges rather than succumb to them builds character and integrity, reinforcing a commitment to one’s values and objectives.

Growth: A Double-Edged Sword

While growth is essential, it is also an obstacle that must be managed. Striving for improvement often requires sacrifices, such as less leisure time or socializing. Recognizing that growth is not just a goal but a necessary part of the entrepreneurial process is crucial.

The Necessity of Growth

Growth is not only important for personal development but also for survival. Staying healthy and informed is as vital as achieving business milestones. Embracing growth as an essential component of success is key to a fulfilling entrepreneurial journey.

Success and Its Accompanying Failures


Success stories are frequently peppered with tales of past failures. The distinction lies in whether these setbacks are viewed as learning opportunities or as burdens to be carried.

The journey to business success is fraught with pitfalls, but these are not just obstacles to be overcome; they are opportunities for learning, growth, and character development. By embracing and learning from these challenges, entrepreneurs can pave their way to success, fortified with resilience, knowledge, and a deeper understanding of their journey.

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The Big Mac: A Tale of Tenacity and Tastiness

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From Rebellion to Global Fame: Unraveling McDonald’s Bestseller.

Golden arches. A sesame seed bun. And that unforgettable special sauce. These are the symbols and flavors that dance in our minds when we think of the Big Mac. Not just a sandwich, the Big Mac has become an emblem of pop culture, with McDonald’s ringing up sales of over half a billion of these iconic burgers annually. But how did this global sensation come to be?

Our story takes us back to 1957, in the steel town of Uniontown, Pennsylvania. Here, franchisee Jim Delligatti, facing fierce competition from local diners serving “whopping sandwiches,” felt the standard McDonald’s fare was too skimpy for the hard-working steelworkers. His solution? A double-decker burger to rival all others. But as with all great inventions, Delligatti’s idea met resistance. Corporate leaders weren’t too keen on altering the tried-and-tested McDonald’s menu.

Despite the pushback, Delligatti’s vision didn’t waver. Ten years after he opened his first restaurant, McDonald’s relented, allowing him to introduce his sandwich masterpiece. The twist? Only current McDonald’s ingredients were permitted. Well, rules are meant to be bent, aren’t they? Delligatti procured sesame buns from a local bakery and concocted the now-legendary special sauce. The sandwich made its debut at a mere 45 cents, a small price for what was about to become a culinary legend.

Interestingly, the Big Mac wasn’t always known by its iconic name. Initial monikers like the Blue Ribbon Burger and the Aristocrat were trialed, but it wasn’t until advertising secretary Esther Rose christened it the “Big Mac” that the name truly stuck. The burger’s overnight success was clear to the powers at McDonald’s, who, recognizing the goldmine they had, rapidly launched the Big Mac across the country. As for the recipe for that delicious, tangy orange sauce? It remains one of the best-kept secrets in the fast-food world.

Today, the Big Mac stands as a testament to innovation, resilience, and a dash of rebellion. It reminds us that sometimes, going against the grain (or, in this case, the bun) can lead to delicious outcomes that stand the test of time.

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Mastering Time Management: A Guide to Prioritizing Life and Business

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Balancing Personal and Professional Goals in a Busy World.

In an era where multitasking is often seen as a virtue, many find themselves overwhelmed by the sheer volume of tasks demanding our attention. From nurturing social media profiles to managing family and business responsibilities, the struggle to effectively allocate our finite resources—time, money, and energy—is a common plight. This article delves into strategies for maximizing productivity while maintaining a healthy balance between personal and professional life.

The key to effective time management lies in understanding the value of the present moment. Procrastination or misallocation of resources can lead to missed opportunities and decreased productivity. By focusing on what truly matters, you can ensure that your efforts are concentrated in areas that yield the most significant results.

Setting priorities is the cornerstone of this approach. Understanding what matters most is crucial, whether personal life, work, or family. This process involves making tough choices and accepting that nothing can be accomplished on the to-do list. It’s about quality over quantity, ensuring that the tasks you undertake are done well and have a meaningful impact.

One common mistake is overcommitting to tasks of lesser importance, leading to burnout and a sense of unfulfillment. The art of saying no, or at least not now, is an essential skill in time management. This doesn’t mean neglecting responsibilities but understanding the best time to address them.

For business owners and entrepreneurs, this means recognizing that while social media presence and marketing are important, they should not come at the cost of core business operations or personal well-being. Similarly, family time and personal hobbies are crucial for a well-rounded life and should not be sacrificed in the pursuit of professional success.

Effective planning is another critical aspect. By setting realistic goals and breaking them down into manageable tasks, you can avoid the overwhelming feeling that comes with looking at a mountain of responsibilities. This approach also allows for more flexibility, accommodating unexpected changes or emergencies.

Time management is an ongoing process that requires regular reassessment and adjustment. It’s about finding a balance that works for you, allowing you to enjoy the fruits of your labor in your personal and professional life. By setting clear priorities, planning effectively, and staying focused on what matters most, you can maximize your productivity and satisfaction, leading to a more fulfilling life.

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Cable TV’s Uncertain Horizon: Disney-Charter Standoff Reveals Industry Fractures

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Tensions Flare Between Powerhouses in the Face of Streaming Era.

Cable TV, a household staple for decades, may be facing its twilight years. The recent and very public disagreement between entertainment giant Disney and Charter Communications, America’s second-largest cable provider, paints a picture of an industry grappling with change, competing interests, and the undeniable influence of streaming.

Historically, Charter had forked out billions to Disney, ensuring their subscribers had access to Disney’s range of linear channels. But the tide shifted. During recent contract negotiations, Charter put forth a proposal: If their subscribers were already paying a premium for Disney’s content through cable TV packages, shouldn’t they also gain complimentary access to Disney’s apps, like Disney+ and ESPN+? Disney wasn’t having it. The result? An impasse over a $2.2 billion carriage fee, leading millions of Charter’s cable subscribers to lose their beloved channels, including ESPN and the Disney Channel.

To some, it’s not just a contract disagreement but a symptom of a larger rift in the television industry, a sign that the once-stable ground of the $200 billion TV sector is showing cracks. The landscape is evolving. Content creators, in a bid to maintain their audience, are venturing into creating streaming platforms. Disney’s venture into the world of streaming, for instance, resulted in a loss of $512 million in the third quarter. Warner Bros, too, wasn’t spared and reported a loss of nearly two million subscribers in just three months.

While content programmers view carriage fees from cable networks as vital revenue streams, cable distributors, on the other hand, see it differently. To them, these fees are fueling programmers’ race to erect streaming platforms – platforms that are perceived as threats to the very essence of cable. A staggering 2.3 million individuals bid farewell to their cable TV packages in the first quarter of 2023. These numbers are reminiscent of 1992, hinting at a full-circle moment for the industry. In the span of ten years, more than 40 million U.S. homes opted out of cable, with a significant chunk moving to streaming platforms.

When two titans like Disney and Charter lock horns, it’s more than just a corporate feud; it’s an indication of a shifting terrain. Cable TV, once the crown jewel of home entertainment, might find itself in a battle for relevance. With streaming’s rise and the deep-seated conflicts between content creators and distributors, one can’t help but ponder: Will cable TV, as we know it, eventually fade to black?

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Thank You to our Local Business Participants:

@AHIER

Aders Insurance Agency, Inc (State Farm)

Aire Serv Heating and Air Conditioning

Apple Dumpling Learning Center

Apple House

Auto Care Clinic

Avery-Hess Realty, Marilyn King

Beaver Tree Services

Blake and Co. Hair Spa

Blue Mountain Creative Consulting

Blue Ridge Arts Council

Blue Ridge Education

BNI Shenandoah Valley

C&C's Ice Cream Shop

Card My Yard

CBM Mortgage, Michelle Napier

Christine Binnix - McEnearney Associates

Code Jamboree LLC

Code Ninjas Front Royal

Cool Techs Heating and Air

Down Home Comfort Bakery

Downtown Market

Dusty's Country Store

Edward Jones-Bret Hrbek

Explore Art & Clay

Family Preservation Services

First Baptist Church

Front Royal Independent Business Alliance

Front Royal/Warren County C-CAP

First Baptist Church

Front Royal Treatment Center

Front Royal Women's Resource Center

Front Royal-Warren County Chamber of Commerce

Fussell Florist

G&M Auto Sales Inc

Garcia & Gavino Family Bakery

Gourmet Delights Gifts & Framing

Green to Ground Electrical

Groups Recover Together

Habitat for Humanity

Groups Recover Together

House of Hope

I Want Candy

I'm Just Me Movement

Jean’s Jewelers

Jen Avery, REALTOR & Jenspiration, LLC

Key Move Properties, LLC

KW Solutions

Legal Services Plans of Northern Shenendoah

Main Street Travel

Makeover Marketing Systems

Marlow Automotive Group

Mary Carnahan Graphic Design

Merchants on Main Street

Mountain Trails

Mountain View Music

National Media Services

Natural Results Chiropractic Clinic

No Doubt Accounting

Northwestern Community Services Board

Ole Timers Antiques

Penny Lane Hair Co.

Philip Vaught Real Estate Management

Phoenix Project

Reaching Out Now

Rotary Club of Warren County

Royal Blends Nutrition

Royal Cinemas

Royal Examiner

Royal Family Bowling Center

Royal Oak Bookshop

Royal Oak Computers

Royal Oak Bookshop

Royal Spice

Ruby Yoga

Salvation Army

Samuels Public Library

SaVida Health

Skyline Insurance

Shenandoah Shores Management Group

St. Luke Community Clinic

Strites Doughnuts

Studio Verde

The Arc of Warren County

The Institute for Association & Nonprofit Research

The Studio-A Place for Learning

The Valley Today - The River 95.3

The Vine and Leaf

Valley Chorale

Vetbuilder.com

Warren Charge (Bennett's Chapel, Limeton, Asbury)

Warren Coalition

Warren County Democratic Committee

Warren County Department of Social Services

Warren County DSS Job Development

Warrior Psychotherapy Services, PLLC

WCPS Work-Based Learning

What Matters & Beth Medved Waller, Inc Real Estate

White Picket Fence

Woodward House on Manor Grade

King Cartoons

Front Royal, VA
52°
Fair
7:15 am4:50 pm EST
Feels like: 52°F
Wind: 4mph W
Humidity: 46%
Pressure: 29.85"Hg
UV index: 2
TueWedThu
46°F / 34°F
43°F / 28°F
46°F / 30°F

Upcoming Events

Dec
6
Wed
5:30 pm Free Holiday Meal @ Trinity Lutheran Church
Free Holiday Meal @ Trinity Lutheran Church
Dec 6 @ 5:30 pm – 7:00 pm
Free Holiday Meal @ Trinity Lutheran Church
If one has read the Surgeon General’s 2023 report on America’s epidemic of loneliness and crisis of disconnection, one can then understand the significance that a Holiday Meal can have on the community at large. [...]
6:30 pm Front Royal Wednesday Night Bingo @ Front Royal Volunteer Fire Deptartment
Front Royal Wednesday Night Bingo @ Front Royal Volunteer Fire Deptartment
Dec 6 @ 6:30 pm – 9:30 pm
Front Royal Wednesday Night Bingo @ Front Royal Volunteer Fire Deptartment
Bingo to support the American Cancer Society mission, organized by Relay For Life of Front Royal. Every Wednesday evening Early Bird Bingo at 6:30 p.m. Regular Bingo from 7-9:30 p.m. Food and refreshments available More[...]
Dec
9
Sat
8:00 am Breakfast with Santa @ Rivermont Volunteer Fire Department
Breakfast with Santa @ Rivermont Volunteer Fire Department
Dec 9 @ 8:00 am – 11:00 am
Breakfast with Santa @ Rivermont Volunteer Fire Department
Rivermont Volunteer Fire Department is having a Breakfast with Santa on Saturday, December 9th, from 8:00 a.m.- 11:00 a.m. Adults are $10.00 Kids are $5.00 Children 5 and under are free!
12:00 pm Christmas Lunch for Kids, Vets a... @ Front Royal Elks Lodge
Christmas Lunch for Kids, Vets a... @ Front Royal Elks Lodge
Dec 9 @ 12:00 pm – 4:00 pm
Christmas Lunch for Kids, Vets and Seniors @ Front Royal Elks Lodge
The Front Royal Elks Lodge will hold it’s annual Holiday Lunch for Kids, Veterans and Seniors on Saturday, December 9. Festivities will begin at 12 noon. Mr. and Mrs. Clause are said to be coming!
4:30 pm Astronomy for Everyone @ Sky Meadows State Park
Astronomy for Everyone @ Sky Meadows State Park
Dec 9 @ 4:30 pm – 7:30 pm
Astronomy for Everyone @ Sky Meadows State Park
Historic Area. Discover our International Dark-Sky Park! Our evenings begin with a half-hour children’s “Junior Astronomer” program, followed by a discussion about the importance of dark skies and light conservation. Then join NASA’s Jet Propulsion[...]
Dec
13
Wed
6:30 pm Front Royal Wednesday Night Bingo @ Front Royal Volunteer Fire Deptartment
Front Royal Wednesday Night Bingo @ Front Royal Volunteer Fire Deptartment
Dec 13 @ 6:30 pm – 9:30 pm
Front Royal Wednesday Night Bingo @ Front Royal Volunteer Fire Deptartment
Bingo to support the American Cancer Society mission, organized by Relay For Life of Front Royal. Every Wednesday evening Early Bird Bingo at 6:30 p.m. Regular Bingo from 7-9:30 p.m. Food and refreshments available More[...]
Dec
16
Sat
10:00 am 10th Virginia Infantry Encampment @ Sky Meadows State Park
10th Virginia Infantry Encampment @ Sky Meadows State Park
Dec 16 @ 10:00 am – 4:00 pm
10th Virginia Infantry Encampment @ Sky Meadows State Park
Historic Area. Journey back in time and immerse yourself in the sights, sounds, and smells of a Civil War Encampment during the holidays. Interact with the 10th VA Infantry, also known as the Valley Guards,[...]
1:00 pm The Nutcracker @ Skyline High School
The Nutcracker @ Skyline High School
Dec 16 @ 1:00 pm – 5:00 pm
The Nutcracker @ Skyline High School
Italia Performing Arts is pleased to announce its own student production of The Nutcracker, a Christmas classic to be enjoyed by the whole family! When: Saturday, December 16th at 1:00 PM and 5:00 PM Where:[...]