Presentation tips to land a new client

Landing that new account or client can bring feelings of elation.

It’s likely that to land a client you’ll have to make a great presentation. Here are some tips:
First, steady your nerves. This seems like common sense, but ahead of the presentation, you’ll have a few butterflies.

As you start the presentation, make it clear that you are the owner of the business; not an employee.

Understand the client’s needs and what their goals are ahead of time. That way you can address them during your presentation.

Include graphics, images, and facts to make your presentation more memorable, according to Inc.

Consulting Success says you should offer an introductory rate for your fees. However, make it clear that it’s just that. Feel free to let them know your normal rates.

Inc. also says to give your presentation as a story. Let stories illustrate points to help people make an emotional connection to the message.

Work up a sell sheet, states Entrepreneur magazine. This sheet should clearly state how you plan to address the potential client’s problems and challenges. If you are presenting a product, explain its features and benefits and your product’s market. Also, explain the legal status of your invention, such any patents pending, copyright or trademark information.

Watch your time. You don’t want to start droning on and on. That bores people, and at some point they tune out.