What time is mocktail hour?

In one of the latest trends that could be voted Best Oxymoron, consumers are heading to cocktail bars and buying boozy drinks with no booze.

The zero-proof drink movement is an actual thing, says PopSugar, which claims the latest trend in alcohol is – nonalcoholic.

Imagine trendy cocktail bars creating elaborate mocktails with faux spirits. There’s Getaway, an alcohol-free bar in Brooklyn, N.Y., and Vena’s Fizz House in Portland, Maine, a cocktail/mocktail bar and mixology shop.

Even those who question the point of a cocktail without a kick – kind of like decaf coffee, no? – would likely admit that the drink menus do sound delicious. Consider Vena’s drink called Blackheart, made of blackberry puree, honey, lime, and bitters; or the Kickstarter, with Fire cider, ginger beer, blood orange, and bitters.

Getaway’s menu is decidedly quirky, featuring drinks with names like “A trip to Ikea,” made with lingonberry, lemon, vanilla, elderflower tonic, cream, and cardamom. Or the Coconaut, with pineapple, coconut milk, cream of coconut, blood orange soda, and nutmeg.

At-home drinkers (non-drinkers?) have a growing number of choices, too. Two Roots Brewing Company, Fre Wines, Kin Euphorics, and Ritual boast alcohol-free versions of popular beverages.

Because no matter how hard we try, a seltzer is never as satisfying as sipping on a hearty glass of red.