Liven up your trade show booth

In a trade show, salient branding is crucial to devising a booth that will draw traffic and be remembered in the future.

Branding advances your company’s message and distinguishes it from the competition. By branding every component of your booth’s display, potential customers can learn about your product or service at a glance.

According to SpeedPro.com, however, even super-efficient branding is but the first step toward creating a trade show booth atmosphere that’s interesting, informative, and often fun.
In today’s business world, it takes interaction too.

To generate interest and excitement in your trade show presence, launch a social media campaign months before the show begins. Talk up your booth, what it will feature, and why people should visit. Once the event opens, maintain social interaction with constant updates about your booth, its activities, and the show itself.

In a society captivated by selfies, install a photo opportunity area at your booth. It will draw traffic, produce hours of smirks and grins, and maybe introduce you to a potential client or two.

Since visitors and attendees spend so much time on their cell phones, provide a free charger at your booth. It will attract visitors, if only by necessity, and surely open time for a conversation about your business.

An interactive booth always offers the visitor an opportunity to test the product in one way or another. Other options are a game, contest, or freebie.

Still another way is strategically placing postcards around the venue just before attendees and visitors arrive. Each postcard alerts its finder that he or she has won a prize.

To redeem it, visit your booth. Naturally, a cordial conversation will follow.

Using the trade show’s hash tags, post the game’s winners on social media. It will make the game, your interactive booth — and your business — all the more memorable.