Overused real estate to avoid in your online listing

Some words have been used so often in real estate listings they’ve become clichéd, meaningless and misleading. Here are a few words and phrases to stay away from when putting your home on the market.

Words that are too vague
Words like “luxury,” “charming,” “updated” and “gorgeous” are too general to have meaning and don’t reveal anything substantial about the property.

The phrase “priced to sell” doesn’t add valuable information to your ad, as all homes should be priced to sell.

Words that send the wrong message
Descriptions like “handyman special,” “great potential” and “needs TLC” turn off buyers by implying that a lot of time and money is needed to restore the home.

“Up-and-coming neighborhood” is often taken as a euphemism for a rough neighborhood, while “quaint” and “cozy” can be seen as enticing ways to describe small, cramped spaces.

Instead of falling back on clichés, try to be specific, transparent and unique when describing your home in writing for potential buyers.