Food
The surprisingly messy history of flag cake
When you picture a Fourth of July cake, there’s only one that comes to mind for most people — a rectangular cake with white whipped cream icing, red stripes made of strawberries, and a field of blueberries in the upper left corner.
Both Ina Garten and Martha Stewart claim to have invented it, but the truth is that nobody knows for sure where the iconic American flag cake, beloved of so many backyard barbecues, really came from.
Patriotic cakes are nothing new in America. Even before the Revolutionary War, innkeepers and industrious housewives baked spicy, yeasty “election cakes” to feed farmers who came to town to train as soldiers or, later, to vote in America’s first elections. In the early 19th century, Americans snacked on cakes that paid tribute to George Washington and other beloved heroes, though cake-baking, on the whole, hadn’t evolved enough for the cakes to actually resemble the father of America.
By the early 20th century, Americans were in love with patriotically decorated petit fours, tinted with blue and red dye from indigo and dried beetles. Other cakes paid tribute to Washington and Lincoln on their birthdays. One 1940 recipe suggested a Fourth of July cake with pink frosting and patriotic “ornaments.”
The iconic flag cake seems like it’s been around forever, but really, it was likely invented in the 1950s as a marketing push for cake mixes. Other manufacturers and fruit companies jumped on board to add their own spins and advertise their particular products. The rest is history, and perhaps you were alive to experience it all.
By 2016, Betty Crocker alone had at least 14 different flag cake recipes available online. So this year, if you’re in charge of making your grandma’s classic flag cake, take a few extra minutes to appreciate how long and how far the patriotic cake traveled to get to where it is today.
