Town Notice: New destination marketing organization forming, seeking board members

The Town of Front Royal and County of Warren is jointly forming a new destination marketing organization (DMO) through its tourism contractor in JLL. This process began in January 2021 when the Town and County contracted JLL for these formations and destination marketing services. On behalf of the new DMO, the Town and County are seeking board members to be appointed to the initial board and fulfill a critical governance role in the oversight of the new non-profit that will sell and market our community to visitors.

The Town is advertising to fill 2 of the 5 Board of Director positions. The board positions have fiduciary responsibilities. The notion of a fiduciary is that a board member must act in the best interest of the new organization as his/her sole charge. These responsibilities will include hiring and firing and monitoring the overall performance of the Managing Director and overseeing the financial and overall performance of the organization, as well as weighing in on marketing strategy and overall direction. A fiduciary board member must exercise the highest standard of care and be consistently engaged in the new organization’s success.

Board members will be expected to attend monthly board meetings and annual planning retreats, with minimum attendance requirements of 75%, and prepare in advance to be well-informed on the organization’s performance. Additional responsibilities include the oversight of the annual budget and goals development.

Applications will not be accepted from an officer or employee of the Town of Front Royal or the County of Warren. Applications and a detailed job description are available on the Town’s website at www.frontroyalva.com and accepted until filled. Please send applications and/or resumes with a cover letter to:

Town of Front Royal
Attn: Alisa Scott
102 E. Main Street, P. O. Box 1560
Front Royal, Virginia 22630

ascott@frontroyalva.com

(Town of Front Royal Press Release)