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Why Facebook ads are often not profitable for small business

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The revenue of Facebook ads is ever-increasing, and small businesses are the reasons why.

But not all small businesses profit.

With 2.2 billion users every day, Facebook will easily surpass $4 billion in advertising this year. It has a global reach that promises highly-targeted audiences.

All this can be managed with a small dollar amount to begin if the audience is local.


Why, then, do 62 percent of small businesses not make any money with their Facebook ads?

The reason has four parts:
1 – Nature of Facebook
Facebook has become a friends, and family favorite and enabling conversation is Facebook’s first mission, according to Facebook itself. It is an after-work pleasure for most. The key idea is that people are taking a break from work or are at home when they are on Facebook. Something to remember.

2 – The service or product
Consumer items like clothes, decorations, games, and toys do sell on Facebook. Maybe this is because Facebook ads come to people when they are relaxed.

3 – Facebook targeting
Facebook’s targeting abilities are widely acclaimed. Yet, it is sometimes impossible to see whether your targeted ad hit the target. You might gets likes, comments, or shares, but many times you won’t get them from your actual audience. Why is this? Facebook claims that ads are shared. Yet, the person who shares is often not the target market. If your results are bad, change targeting, but you will probably never be able to confirm whether any portion of your ad hit your target.

Consumer products that appeal to nearly everyone work best. Service niches, product niches, just won’t work as well. Business products won’t work as well either, though some do.

4 – User skill
Still, if you want to buy Facebook, you must put in the time to become an expert in its targeting and ad styles.

An eye-catching meme-like ad with an offer usually will attract likes and shares, which expand your audience organically.

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Business

How to buy a small business

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Business ownership is a dream for many people, and an alternative to starting from scratch is to buy an existing business. But where to begin?

First, with loads of due diligence. The more preparation, the better.

Your prep work starts with an honest look at your own experience, lifestyle, and desires to figure out what type of business you want to buy. It’s helpful to search for a business that aligns with your interests and skills.

Next, make sure you assemble a good team. An accountant will help you decipher financial information, and an attorney will help with negotiations and advice for structuring transactions.


You can search for available businesses in a number of places, from Craigslist to networking events and conferences. The website BizBuySell has thousands of listings.

When you do find one you’re interested in, the seller will likely ask you to sign a nondisclosure form or confidentiality agreement. The reason is that you’ll be privy to a lot of proprietary information that the seller wants to make sure remains private, should you decide not to buy.

You and your team will review financial and business documents to analyze the profitability of the business, as well as whether they’ve remained up-to-date on necessary licensing and forms.

Among others, these may include:

* Business licenses and permits

* Organizational paperwork

* Contracts and leases

* Financials, including tax returns, profit and loss statements, cash flow statements, balance sheets, accounts payable and accounts receivable, debts, etc.

* Organizational chart

* Inventory and equipment status

* Insurance documents

* Client or customer lists

* Intellectual property

Finally, if you decide to buy, you’ll have a stack of paper to review before purchase. These include things like a bill of sale, transferring ownership of vehicles and equipment, the lease and more. You might also ask the seller to sign a non-compete agreement, so they don’t start a new business that competes with yours.

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Business

Why you should work for a fast-growing company

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Is there a fast-growing company in your area that’s hiring? If you’re ambitious and love taking on new challenges, applying for a position with a business that’s undergoing major growth could be a great career move.

Environment
It can be exciting to join a company that’s developing quickly. For example, working to establish new products, services, territories, and markets can provide a unique challenge that keeps you on your toes. In addition, the dynamic atmosphere of a fast-growing company typically fosters strong bonds with co-workers and puts your skills to good use.

Conditions
In many cases, fast-growing companies attract talent by providing a range of employee benefits including competitive salaries, flexible hours, and the opportunity to work remotely. The company may also offer access to health facilities, free food, and other perks.

In short, joining a company that’s quickly growing could be a great opportunity.


If you’re hoping to make a career change, working for a fast-growing company is a great choice. You’ll have the opportunity to build new skills and grow your existing talents.

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Business

Robotics fills bill; workers are hard to find

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Find it, pick it, pack it, ship it.

That is the routine for warehouse work, and robots are coming to the rescue in an industry that just can’t hire enough humans.

Companies are investing millions in warehouse robots to pick up the slack in enormous storage and shipping facilities.

According to the International Federation of Robotics, a single robot saves up to 18 miles of employee walking, increasing picking productivity by two or three times.


In 2018, according to Stord.com, there were 400,000 robots installed per year globally. By 2022, that number will grow to 584,000 units.

In fact, robotics has come to the rescue of North American warehouses, which are struggling to find labor. In the U.S., warehousing companies added about 168,000 jobs between April 2020 and April 2021, a 13.6 percent increase. But sector payrolls contracted by 4,300 jobs from March to April, according to a preliminary report from the Department of Labor. Logistics employers simply can’t find enough staff to keep pace with demand. Logistics staffing firm ProLogistix says the average starting pay for warehouse workers was $16.58 an hour in April 2021. That is up nearly 9 percent from April 2020.

According to the Wall Street Journal, warehousing demand has been driven forward dramatically by the pandemic, which created a surge in online demand while shrinking the supply of available workers. It’s not that robots are taking human jobs so much as there aren’t humans to fill them.

Logistics providers are looking into remotely operated forklifts in warehouses that can be controlled from anywhere in the world using real-time video and audio. This could allow automation companies to find workers in areas of the employment market not usually tapped by warehousing, such as disabled workers.

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Business

4 benefits of working for a family business

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No matter what industry they’re in, family businesses are unique. If you’re looking for a new job, here are some of the advantages of working for one.

1. They offer a sense of belonging. If you don’t want to feel like a number, joining a family-owned business is the right choice. You’ll likely be part of a small, close-knit team that’s truly invested in your well-being.

2. They subscribe to strong values. Family businesses are generally driven by strong values such as reliability, trust, respect, solidarity, and transparency. These values are reflected in the way they treat their customers, suppliers, partners, and employees.

3. They tend to endure for a long time. Since family businesses are passed down from one generation to the next, they continue to develop and grow over the years. This changing of hands keeps things fresh and ensures the company continues to thrive.


4. They have a good reputation. Family businesses have a strong interest in protecting their reputation to encourage pride in the family name. They not only want to present a positive image to their customers, but they also want their employees to speak well of them.

If you want to be part of a company run by a devoted and caring team, consider working for a family business.

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Business

Studies search for causes, solutions to truck driver shortage

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There aren’t enough big rig drivers now, and there haven’t been enough drivers for a long time.

In 2019, the trucking industry was short 61,000 drivers, according to the American Trucking Association (ATA). The association estimates a shortage of 160,000 drivers by 2028.

Trucks carry more freight across the country than every other mode of transportation combined, according to the Bureau of Transportation Statistics. About 3.8 million drivers haul 71 percent of U.S. freight.

So there is plenty of work. Driver pay averages $47,000 a year, somewhat higher than the average of $42,000 across all occupations. It works out to about $22 an hour.



According to the ATA, the driving force is older, an average of about 46 years old. The industry is not attracting enough young people. At least one of the reasons is mandatory regular drug testing, something some industry leaders say should be strengthened.

While people who enter the trucking industry can be quite loyal to it, people still have to be 21 to drive. The ATA is working to lower that age to 18. Safety advocacy groups have argued that young truck drivers are more likely to be involved in fatal crashes.

The Owner-Operator Independent Drivers Association says that wages have not kept up with inflation. The association also cites problematic working conditions, since drivers must spend long hours away from home.

A Loyola University study points the finger at federal regulations for the long periods of downtime away from home. Regulations can make it difficult for drivers to drive at the best times, and drivers can be stranded for days away from home. For example, a driver who stops work on Friday morning may have to wait until Monday rush hour to get back on the road. For drivers paid by the mile, being stuck in traffic can chop $2 an hour off their pay.

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All the kids are doing it: How short videos can help your small business

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It sprang onto the scene with goofy dance trends and questionable dares, but TikTok and other short video platforms have evolved — and can offer an edge to the creative business owner.

The dancing and pranks aren’t going anywhere, but they now share space with more cerebral users. Social media algorithms reward accounts that incorporate video into their feeds, meaning your posts will gain more traction and reach more people than a static image. Instagram and Twitter have each introduced short-form videos into their repertoire this past year.

Not sure what content to publish? Remember the philosophy of ‘show, don’t tell.’ Brainstorm visual ways to show off your business and company.

Here are some ideas:



* Behind the scenes videos, showing viewers your office or desk, taking them into the kitchen or the factory, under the hood of the car.

* Consider a series of tips, offering snippets of bite-sized advice.

* Summarize an event with scenes from the day.

* Tease an upcoming sale, event, or expansion.

* Show the progress of a renovation, whether that’s a remodel of your home office, a new fire pit or a commercial building.

* Answer questions. Ask viewers to submit questions and answer them via video.

* Feeling brave? Go ahead and jump on a dance trend! You can easily find the latest trending videos and songs and add your own take to it. Or you can do a split-screen video in which you dance along or react to someone else.

* Speaking of reactions, reaction videos are big. They don’t have to be dances. You can react to a short news clip or speech snippet, visually and/or with your own comments.

* Remember to use captions. Studies show that up to 80 percent of people scroll through their phones without the sound on. Most videos incorporate easy text graphics to display words and titles, and you can also use closed captions.

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Front Royal
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Upcoming Events

Sep
23
Thu
6:00 pm Monument to Mosby’s Men Ceremony @ Prospect Hill Cemetery
Monument to Mosby’s Men Ceremony @ Prospect Hill Cemetery
Sep 23 @ 6:00 pm – 7:30 pm
Monument to Mosby’s Men Ceremony @ Prospect Hill Cemetery
The Col. John S. Mosby Camp, Sons of Confederate Veterans, will lead the annual “Monument to Mosby’s Men Ceremony” commemorating the fallen of Mosby’s command at 6 pm on Thursday, September 23rd, at Front Royal’s[...]
Sep
25
Sat
10:00 am 3rd Annual French & Indian War W... @ Abram's Delight
3rd Annual French & Indian War W... @ Abram's Delight
Sep 25 @ 10:00 am – 5:00 pm
3rd Annual French & Indian War Weekend @ Abram's Delight
Saturday, September 25, and Sunday, September 26, from 10 am to 5 pm. 18th Century Colonial encampments with historical interpretation of British, French and Native Americans on the Western frontier of the Virginia Colony during[...]
10:00 am National Public Lands Day @ Sky Meadows State Park
National Public Lands Day @ Sky Meadows State Park
Sep 25 @ 10:00 am – 3:00 pm
National Public Lands Day @ Sky Meadows State Park
Carriage Barn in the Historic Area. A blight decimated American Chestnut trees in North America in the 1920s. One hundred years later, Sky Meadows State Park has teamed up with the Virginia Chapter of the[...]
11:00 am Friends of Sky Meadows Farm Market @ Sky Meadows State Park
Friends of Sky Meadows Farm Market @ Sky Meadows State Park
Sep 25 @ 11:00 am – 3:00 pm
Friends of Sky Meadows Farm Market @ Sky Meadows State Park
Historic Area. Stop by the Friends of Sky Meadows Farmer’s Market for tasty preserved products, heirloom vegetables, eggs and more. Pick from seasonal vegetables grown in Sky Meadows’ authentic Kitchen Garden, July through September. Grab[...]
Sep
26
Sun
10:00 am 3rd Annual French & Indian War W... @ Abram's Delight
3rd Annual French & Indian War W... @ Abram's Delight
Sep 26 @ 10:00 am – 5:00 pm
3rd Annual French & Indian War Weekend @ Abram's Delight
Saturday, September 25, and Sunday, September 26, from 10 am to 5 pm. 18th Century Colonial encampments with historical interpretation of British, French and Native Americans on the Western frontier of the Virginia Colony during[...]
Sep
27
Mon
2:00 pm Trauma-Informed Training @ ONLINE
Trauma-Informed Training @ ONLINE
Sep 27 @ 2:00 pm – 4:00 pm
Trauma-Informed Training @ ONLINE
WARREN COALITION OFFERS FREE TRAUMA-INFORMED TRAINING IN SEPTEMBER Have you ever felt alone? Do you wonder why you react the way you do? Do you work with children? If you answered yes to any of[...]
Sep
28
Tue
7:00 pm Community Parent Night @ Dominion Ridge Academy
Community Parent Night @ Dominion Ridge Academy
Sep 28 @ 7:00 pm – 8:30 pm
Community Parent Night @ Dominion Ridge Academy
Dominion Ridge Academy is proud to host this free community event for parents featuring international speaker, author, and comedian Christopher O’Shaughnessy. Come enjoy an evening of laughter and inspiration as Chris addresses the themes of[...]
Oct
2
Sat
4:00 pm Oktoberfest: Family Fun Day @ Wakefield Country Day School
Oktoberfest: Family Fun Day @ Wakefield Country Day School
Oct 2 @ 4:00 pm – 8:00 pm
Oktoberfest: Family Fun Day @ Wakefield Country Day School
October 2, 2021 from 4pm-8pm All are welcome to attend the 2nd Annual Oktoberfest at Wakefield Country Day School. Loosen your Leiderhosen and get ready for Oktoberfest! This year, the Edelweiss Band is coming to[...]
Oct
14
Thu
5:00 pm 6th Annual Wine Pull @ Front Royal Golf Club
6th Annual Wine Pull @ Front Royal Golf Club
Oct 14 @ 5:00 pm – 7:00 pm
6th Annual Wine Pull @ Front Royal Golf Club
Last year we did not get to hold our annual Wine Pull due to COVID. We are so excited that we are able to have this fun fundraising event this year, so be sure to[...]
Nov
6
Sat
9:00 am Fall Wild Edible Plants: Earth C... @ Sky Meadows State Park
Fall Wild Edible Plants: Earth C... @ Sky Meadows State Park
Nov 6 @ 9:00 am – 4:00 pm
Fall Wild Edible Plants: Earth Connection Series @ Sky Meadows State Park
Meet at the Carriage Barn. Sky Meadows State Park provides a unique opportunity to explore the rich natural diversity of the region. Join professional outdoor instructor Tim MacWelch to learn about the remarkable fall wild[...]