EDA in Focus
EDA chairman’s reference to Royal Examiner Afton Inn redevelopment story leads to mayoral media attack – Why does that sound familiar?
The Front Royal Town Council and staff got their first, face-to-face, first-hand, factual update on Town-County Economic Development Authority business in over a year on Monday, February 8. “I want to tell you how much we appreciate the opportunity to update town council and restart a dialogue on issues of mutual concern,” post-financial scandal revamped EDA Board of Directors Chairman Jeff Browne said in opening that dialogue.
“It’s been a year-and-a-half since an EDA Board member addressed Town Council – it’s too long. We need to be talking, we have a lot of issues we have to address. This is a great start,” Browne said, acknowledging “other meetings” that led up to his appearance before council the second Monday of February 2021. Contacted later about that impetus, Browne told Royal Examiner that he had “reached out” to new Town Manager Steven Hicks in January.

Above, EDA Board Chairman Jeff Browne makes the first report to council in a year-and-a-half at the invitation of new Town Manager Steven Hicks, pictured below. “It’s too long. We need to be talking, we have a lot of issues we have to address,” Browne told Town Council. Royal Examiner File Photos by Roger Bianchini

“We had a good exchange of ideas while I briefed him on some issues on the immediate horizon. He then invited me to speak to Town Council, updating them on what the EDA was doing and to answer the question of whether EDA could help the Town buy properties,” Browne explained.
What turned into an approximate 50-minute report highlighted by some constructive back and forth with council, also had a less constructive moment. About 35 minutes into his EDA report, Browne got into an exchange with Mayor Chris Holloway on the topic of the prospective sale of the Afton Inn for redevelopment. It is a sale of the derelict and long-deteriorating Afton Inn next door to Town Hall at the head of Front Royal’s Historic Downtown Business District that Browne said he hopes will come to fruition by the new extended deadline approaching over the next week.
Browne pointed out that prospective buyer 2 East Main LLC has promised to start redevelopment within a year of purchase and complete it within two years. The Town is currently disputing the EDA’s ownership and ability to sell the Afton Inn without the Town signing off on a sale. It appears that despite the content of a disputed 2014 MOA (Memorandum of Agreement) between the Town and EDA indicating that the EDA would first recover whatever proceeds an Afton sale generated towards its expenditures in maintenance and marketing the property since 2014, that the Town is seeking the first call on those proceeds. The current proposed sale price of about $330,000 would not cover all those claimed EDA expenses.
Mayor Holloway pressed Browne on whether, were the involved bank, First Bank & Trust, willing to reconsider taking what the EDA owes on its Afton property/construction loan, would the EDA be willing to split the proceeds with the Town. Browne replied that to whatever extent that was legally supported he was on board. However, with the EDA’s claim of about $500,000 invested in the property since the 2014 property swap that extracted the Afton from the angry-at-the-Town hands of Northern Virginia developer Frank Barros in exchange for old Town Hall, there will essentially be nothing left over for either the EDA or Town from the pending sale after the bank takes its share to cover the EDA property/construction loan.
“But you have to understand our position – we basically gave up two buildings, two buildings, for what you’re saying we’re going to get nothing,” Holloway replied, adding, “And over $500,000 of work you say has been put into the Afton Inn so far, with a two-million-dollar completion to do it up right. I think anybody that could go buy that building right now would wonder where that $500,000 went.”
The mayor continued to wonder at the EDA’s numbers and the forecast cost of $2 million dollars for 2 East Main Street LLC’s renovation project, which building professional Holloway forecast might replace windows.

Mayor Holloway, above, called the proposed EDA sale of the Afton Inn and proposed $2-million rebuilding to be accomplished in two years by buyer 2 E. Main LLC a zero-sum return to the Town and its taxpayers. Wonder if downtown business owners feel the same. Holloway also questioned the EDA’s investment in the property, wondering where all the money went. Well, Mr. Mayor, it’s not a pile of bricks laying on the ground next to Town Hall.

When Mayor Holloway said, “I think the citizens of the Town deserve something out of this. We gave up the old Town Hall, we gave up the Afton Inn, and we’re getting basically nothing in return,” Browne attempted to respond twice to point to the 2 East Main LLC redevelopment plan replacing a festering eyesore with a new anchor building for Front Royal’s downtown business district. However, twice Holloway cut Browne off by continuing his line of thought, first that “There’s nothing to show for it yet” and then that “It’s been going on for over 10 years, if not longer” before Browne regained the floor.
“You are getting – I don’t know if you read the Royal Examiner article, but you’re getting a fabulous-looking” – Browne got out before Holloway again cut him off, commenting, “I don’t read the tabloids, I want facts.”
“Okay, well it’s factual what’s in there on that issue (of redevelopment plans). The developers, who are world-class developers, are the ones interested in doing it, and it will be a beautiful looking building,” Browne continued of the referenced December 29 Royal Examiner article on 2 East Main Street LLC renovation and expansion plan. – “From Town Eyesore to Downtown Anchor: Reimagining the Afton Inn”
Contacted later, Browne elaborated of the referenced article, “I was getting ready to point the Town Council to the Afton Inn article you wrote that outlined the vision of 2 East Main to rehab the Inn. I found it very factual and balanced.”

Above, graphic from Dec. 29, 2020, Royal Examiner story illustrating 2 E. Main’s planned restoration and expansion of the Afton Inn into a commercial and residential anchor building for Historic Downtown Front Royal. Below, the current status of the Afton Inn after over 15 years in limbo. Will the mayor and council continue to block the sale and renovation? – Stay tuned to Mayor Holloway’s ‘favorite tabloid’ news destination for the answer.

But facts that don’t merge with certain politician’s personal agendas or self-serving worldviews have been typically dismissed as “fake news” or “tabloid journalism” 70 miles to our east in recent years. Now it seems some of our local elected officials with “alternate fact” laced agendas have learned the “bait the media” game from their political mentors to the east.
Watch the Town Council meeting here.
