Bespoke Beauty Loft opens new salon in Winchester on October 22nd

Bespoke Beauty Loft announced the grand opening of its new salon in Winchester, Virginia on October 22, 2020.

Bespoke Beauty Loft is opening its new doors in spite of challenges and obstacles created by the global pandemic. Shutdown orders prohibited salon owner Taylor Waldrep from taking client appointments for several months, and the pandemic significantly delayed the new space completion date. However, Waldrep’s commitment to serving her community of clients remotely brought her through those uncertain months to achieve this milestone.

“I realized very quickly that achieving my goal of a new salon space would require perseverance and dedication to my mission,” Waldrep said. “I believe that my clients deserve to have the confidence that comes from beautiful hair – even when they were asked to stay at home. We simply found a way to help them achieve that in spite of everything.”

During the closure, Waldrep offered Facebook lives so she could answer as many questions as possible about maintaining hair color and cuts while the salon was closed. She even personally delivered hair products that her clients purchased online and over the phone (following Virginia safety and sanitation guidelines). Many clients also purchased gift cards during the shutdown.

Bespoke Beauty Loft offers a welcoming atmosphere and warm, friendly service to make clients feel at home. Now, the salon is excited to open its new doors and offer inclusive services to current and new clients. The salon boasts a stylish and inviting mid-century modern design that emphasizes aesthetic touches while ensuring client safety and sanitation per Virginia state guidelines. It provides services such as cuts, coloring, and smoothing and conditioning treatments. Maintenance packages are also available to ensure clients’ hair color remains fresh and vibrant.

“Bespoke Beauty Loft fulfills my lifelong dream of having a space focused on creativity and growth. I’m delighted to help each and every client achieve their hair goals,” said Waldrep. “In a time that has been challenging for all of us, I believe people can refresh their hearts and spirits through self-care and warm relationships. That’s the type of environment I aspire to create at Bespoke Beauty Loft every day.”

New Bespoke Beauty Loft clients can schedule a complimentary consultation with a member of the Bespoke stylist team to discuss their hair goals and share inspiration photos. Appointments can be requested by calling the salon at (540) 508-2406.