Downtown Front Royal Looks to the Future with Help from Main Street America

Downtown Front Royal has seen a remarkable transformation in recent years. From quiet sidewalks to bustling foot traffic, from vacant buildings to thriving shops and restaurants, the heart of the community is alive and growing. And now, organizers are taking the next big step: working toward official recognition as a Main Street America community—a move they believe will bring lasting benefits to both residents and businesses.

“It’s not just about shops and tourism,” said Craig Laird, a longtime local business owner and board member of Downtown Front Royal. “It’s about creating a place for the community to gather, connect, and thrive.”

The non-profit Downtown Front Royal, Inc., originally established years ago, has recently been reorganized and revitalized under the leadership of Ellen Aders. As a 501(c)(3), the group is focused on long-term downtown development and economic growth. With a new board, new energy, and a vision for the future, they are working to achieve Main Street America accreditation—a designation that connects communities across the country and opens doors to strategic guidance and major grant opportunities.

Survey Results, Next Steps, and a Key Visit

A recent community survey conducted by the organization wrapped up on September 30. The results are now in the hands of Main Street America, the national organization that helps communities like Front Royal improve their downtowns through thoughtful planning and proven strategies.

Now comes the next step: a site visit from Main Street America representatives on Tuesday, October 14. The public is invited to a series of three community meetings, all taking place at Royal Cinemas, where residents, business owners, and property owners can share ideas and learn more about what this transition means.

• 8:00 a.m. – Merchant Meeting: For downtown business owners to speak with the Main Street America team
• 9:00 a.m. – Property Owners Meeting: For those who own buildings or spaces in the downtown area
• 10:00 a.m. – Community Stakeholders Meeting: Open to town and county leaders, residents, and anyone interested in the future of downtown

“This is our chance to hear from national experts and also share what makes Front Royal special,” said Michelle Hillaert, a new board member. “They’ll take everything they see and hear and give us an action plan tailored to our town.”

What Is Main Street America?

Main Street America is a nationwide program that helps revitalize historic downtowns and community business districts. Towns like Culpeper and Staunton have already received this designation, and both have seen lasting benefits in economic growth, tourism, and downtown vitality.

“What this does is tell the world that we care about our downtown,” Laird said. “It shows that we’re organized, we have a plan, and we’re serious about building a place people want to visit and live in.”

Communities that earn Main Street accreditation often gain access to state and federal grants, technical support, and a broad network of like-minded towns. Most importantly, it gives leaders and volunteers a blueprint for sustainable, long-term success.

A Team Effort for a Shared Vision

Downtown Front Royal’s board includes a mix of business owners, community leaders, and volunteers from across the area. Members from the town government, county officials, and other civic groups are also involved, ensuring the effort is inclusive and far-reaching.

“We have a very diverse board in terms of experience and skills,” Hillaert noted. “Each member brings something different to the table, and that helps us approach these challenges from all angles.”

The group is also actively seeking volunteers to serve on committees and assist with events, outreach, and planning. Contact details and links will be available through Downtown Front Royal’s website and its Facebook page.

Downtown Front Royal: A Place for Everyone

The renewed push for Main Street status comes at a time when downtown Front Royal is already showing strong momentum. In just the past few years, the area has welcomed new restaurants, art galleries, boutique shops, and community events that draw locals and visitors alike.

From large events like the Festival of Leaves to casual strolls on a Tuesday afternoon, the community is rediscovering the charm and possibility of its historic center. Even during the pandemic, organizers adapted quickly by moving events and dining outdoors. That kind of creative problem-solving is now part of the town’s identity.

Looking Ahead

The October 14 meeting is more than just a presentation—it’s a chance for everyone who cares about Front Royal to have a voice in its future.

“We’ve seen great support so far,” said Laird. “Now, we just need people to show up, get involved, and help us take this next step together.”

If the community continues its momentum and achieves Main Street America status, the benefits could be far-reaching—both financially and culturally. With the right plan in place and a team ready to lead the way, the future of downtown Front Royal looks brighter than ever.