How to attract great volunteers

April is National Volunteer Month. This annual campaign celebrates the contributions of millions of Americans who donate their time and energy to making their communities better places to live.

Most non-profit organizations depend on volunteers to survive. However, finding enthusiastic and dependable people who want to contribute can be a struggle. Here are some strategies that can help.

Define roles and skills
Determine what tasks you need your volunteers to perform. You may require help for an upcoming event or need assistance with aspects of your day-to-day tasks.

You should also think about what abilities you want your volunteers to possess. This may include computer, driving, or construction skills. Knowing what you’re looking for will make finding the right candidates easier.

Designate a coordinator
Assign one or two staff members to oversee the recruitment process. You’ll need someone to make decisions and keep things on track.

Identify potential volunteers
Target your recruitment campaign by determining where your volunteers are most likely to work and go to school. You should also look to your donor list; it consists of people who’ve already shown support.

Choose recruitment tactics
Decide how to get your message to the public. Several online volunteer recruitment platforms connect organizations with volunteers. You can also use social media channels and email campaigns to reach potential candidates. Or send a recruiter to a community event or college campus.

After your volunteer drive is over, review your recruitment strategy to determine what you can do better next time.