Among the wealth of extraordinary articles in the Harvard Business Review Classics series is one, published in 1964, entitled, “What Makes a Good Salesman.” Before writing...
It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference, so they can...
Making the sale, especially when your small business offers products and services to other businesses, demands more than being good at what you do. It also...
Many entrepreneurs struggle with the sales responsibilities that come with owning a business. Selling skills don’t come naturally for everyone. But if you’re a business-to-business (B2B)...
