Tips for marketing your home to millennial buyers

These days, it’s important to appeal to millennial buyers when putting your home up for sale. Born between the years 1980 and 2000, this generation is becoming the largest demographic in the country buying houses, accounting for 66 percent of first-time homebuyers. Here’s how to get the attention of this young but powerful segment of the housing market.

1. Make your home move-in ready. Because of their busy lifestyles and limited financial resources, millennials want to buy turnkey properties they can move into right away rather than fixer-uppers they’ll have to put time and money into restoring.

2. Create an enticing online listing. Since over 90 percent of today’s buyers find homes using the internet, it’s important to perfect your property’s online listing. Consider hiring a professional to help you stage and take photos of your home.

3. Include eco-friendly features. Millennials tend to be more concerned about environmental issues than their parents; they’re looking for “green” homes that are energy efficient, incorporate sustainable materials and include special features like solar panels.

4. Use the latest real estate technology. The first generation to grow up with the internet, millennials rely on technology to obtain information, communicate and make transactions. Make sure your agent uses the latest mobile apps, virtual tours and e-signature technologies, and has a strong social media presence.

Appealing to millennials may require extra effort, but it’s worth ensuring that your home is catching the eye of all interested potential buyers.