Beth Medved Waller, former broker of Team Waller Real Estate and current Associate Broker of her Front Royal “Mega Agent” office of KW-Solutions, Keller Williams Realty (based in Northern Virginia), had a monumental 2017 in both her real estate and self-proclaimed “video reporter” careers. She ended the year with a prestigious national ranking for her community video work with Jennifer Avery of Jenspiration, LLC and regained her position as top selling residential Realtor in the Warren County resale home market.
“I was encouraged to open up my own real estate company for a decade, and I resisted because I couldn’t imagine enjoying being behind a desk instead of meeting strangers and opening their closets at listing appointments on a daily basis, “she laughed. “It turns out, I was right,” says Waller of her August 2015 decision to leave Weichert, Realtors and open up a boutique real estate brokerage on Cloud Street in downtown Front Royal. “I was surrounded by fantastic community support and amazing people at Team Waller, and we were dominating the market with only 5 active agents. But I couldn’t get used to seeing a sign with my name on it in a yard of a home I’d never been in,” she recounted.
“When I traded my long-time role as the number one listing agent in Warren County for Broker/Owner of Team Waller, it was as if a part of my heart stopped beating, and I couldn’t adjust to not listing properties myself,” added a choked up Waller. “I hired business consultants, a CEO, a Business Manager, therapists, and literally traveled all over the world attending entrepreneurial and self-development seminars. I tried everything I could think of to adjust to my role as the owner of a fast-growing real estate company. Nothing worked. Because I missed doing what I love, which is listing properties and working directly with clients. And to make matters worse, I didn’t have the time or funds to invest in my volunteer work since owning a startup real estate company absorbed my hours and income. So basically I was paralyzed, unable to do my two favorite things—list homes and be a leader in the nonprofit world,” Beth explained.
“My 2017 new year’s resolutions were to fire myself as a broker and become a listing agent again and to find time to do more videos and What Matters Initiatives. I’m glad last year was the first year I actually followed through with my resolutions,” she smiles as she recalls her newfound appreciation for being on the “front lines” listing properties again and on the “front lines” giving back to her local and global communities through her new not-for-profit company, What Matters.
“I don’t regret opening Team Waller and will always be thankful for the agents, clients, and community support that made it possible. But I’m thrilled to have finally gotten my real estate business to a place where I can work to live, not just live to work. I also have a new appreciation for listing properties after my absence, and a renewed passion for the real estate industry that has given me a career that is now able to fund my dream of expanded nonprofit work,” says a glowing Waller. Currently, Waller is working under the Manassas, VA brokerage of Keller Williams Realty and listing homes herself with the support of Jennifer Avery’s consulting company, Jenspiration. Jen helps with marketing and is co-founder of What Matters and the video creator for What Matters Initiatives. “Partnering with Keller Williams and the support staff, Bridget Rosensteel (who helps behind the scenes on every transaction) has been the answer to a decade of prayers. KW provides amazing resources and a connection to the Northern Virginia market I’ve always longed for. Keller Williams enabled me to close on nearly 50 properties last year and still have time to get back into the nonprofit arena.”
In 2017, Beth officially launched a philanthropic company, What Matters, named after her favorite song with lyrics that have always reminded her that “What Matters is your Heart.” The song encourages following dreams and passions, so she created a company that combines all of hers: Real Estate, Fundraising, Outreach and Community. From providing a free community meeting space on Main Street to hosting a non-profit center at her real estate office on Cloud Street, from sponsoring a $5,000 match campaign (that sent $10k to support children in Africa) to spending thousands per month producing community videos to promote causes and events, Waller is so thankful for her clients and community for making What Matters possible. “I’ll never forget the time Jen took the iPad from me and filmed me on my first guided house tour in 2015. Little did we know then that moment marked the launch of a path that would lead us to following our dreams: Jen’s of inspiring/supporting/promoting and mine of spreading the word about amazing causes and people.”
Thanks to Jen’s self-taught video expertise, last month Beth was named a “Top 10 Video Influencer in the Real Estate Industry” by Bomb Bomb’s “Top 50 Real Estate Video Influencers” project presented by Tom Ferry. Tom is the #1 ranked Real Estate Educator, a best-selling author and international speaker whose charisma and personality have captivated audiences around the world, both online and on stage. “Ranking in the top 10 or being honorably mentioned is a tribute to the pioneering spirit and impressive accomplishments of these agents and teams,” says Steve Pacinelli, Chief Marketing Officer for Bomb Bomb. The company watched more than 5,000 videos to determine the winners.
When asked what she forecasts for 2018, Beth beams with excitement, “I plan to continue listing around one house per week, doing at least two What Matters videos per week and am in the process of obtaining 501-c3 nonprofit status. I have so many ideas floating through my head involving real estate and philanthropy and am excited to see which ones make it out of my mind and into the world in 2018!” For more information visit www.whatmattersw2.com or search Beth Medved Waller on Facebook Beth@whatmattersw2.com or 540-671-6145