Fourth of July: By the Numbers

The Fourth of July is a time for celebration across America, and in 2023, the festivities were as grand as ever. Here’s a look at how much was spent and what was popular during this patriotic holiday.

In July 2023, Americans spent approximately $13.5 billion on food and beverages. A significant portion of that went towards classic holiday favorites, with an estimated $73.12 million spent on around 150 million hot dogs. If you hosted a cookout for ten people, the average cost was about $6.77 per person, not including drinks.

Fireworks are a staple of Fourth of July celebrations, and this year, Americans spent a whopping $2.3 billion on them. These colorful displays light up the skies in cities and towns, providing a visual spectacle that many look forward to every year.

However, inflation did influence holiday shopping habits. Up to 83 percent of those celebrating reported changing how they shopped due to higher prices. Despite the financial pressures, some traditions remained steadfast. About 19 percent of shoppers bought decorations, while more than 17 percent picked up party supplies.

Disposable paper plates and plastic cutlery were also in high demand. Approximately 37 percent of celebrants opted for these convenient options to make cleanup easier after their festivities.

These statistics, sourced from Capital One Shopping Research, show that even with economic challenges, Americans continue to embrace the spirit of Independence Day with enthusiasm and resilience. The Fourth of July remains a time for community, celebration, and lots of delicious food.