FREDA Board Continues to Fine Tune its Economic Development Processes as Operational Status Approaches

At a work session on its newly implemented every two week meeting schedule the Front Royal Economic Development Authority (FREDA), now also doing business as the Town of Front Royal’s Business Development Board (BDB), gathered with Town Manager Joe Waltz and Director of Community Development and Tourism “Lizi” Lewis and other staff to review evolving processes as it edges toward fully operational status. As reported of its meeting of March 4: “The FREDA board and staff continue to fine tune a path forward as they and the town’s elected officials move closer to having assets in place to allow it to actively pursue its recently finalized mission and vision statements.”

And with the Front Royal Town Council having also recently approved a Memorandum of Understanding (MOU) regarding funding of FREDA/BDB that Mission: “To provide leadership necessary for Front Royal to optimize economic opportunity and community improvement” and Vision: “To sustain and grow a healthy economy that provides opportunity and protects the characteristics that make Front Royal a unique community” appear to be on a rapidly approaching horizon.

Frank Stankiewicz, far left end of table in green, makes a point to his BDB/FREDA board colleagues as discussion of development of an Existing Business Survey that won’t put off a high level of response, but allow additional detail to be included if so-desired by respondents.

And so at 12:30 p.m. Monday afternoon, March 18, the Town of Front Royal Business Development Board, down one member Aiden Miller, with above mentioned staff and Administrative Assistant Hillary Wilfong and IT Director Charles Hutchings rounding out the work session’s meeting roster, faced a five-pronged “Goal Setting Discussion”. The five sub-categories being A: Infrastructure (Downtown Parking and Traffic Studies), B: Existing Business (Survey Questions), C: New Business (Identify Target Sectors), D: Workforce Development (planned Site Tours of Blue Ridge Tech Center and Laurel Ridge Community College), and E: Asset Development (Inventory of Assets).

The importance of keeping infrastructure regarding traffic flow, ease of access to business locations, and parking needs updated to changing circumstances was cited. Potential fixes on Route 55 East into town from Linden, particularly from Leach Run Parkway to its intersection with Commerce Avenue drew the board’s attention before moving into subsection “B” Existing Business and a survey Lewis had drafted based on previous board discussion.

“This is a start, this is a working, living draft,” Lewis told the board of a page-and-a-half “Draft Business Survey” handed out for review by the board. And this Existing Business survey drew the board’s attention for about 20 minutes of the nearly hour-long discussion that saw the work session adjourn at 1:29 p.m.

Director of Community Development and Tourism ‘Lizi’ Lewis presented her working ‘Existing Business Survey’ draft to the BDB/FREDA board for feedback and suggestions. Town Manager Joe Waltz provided backup on some questions as the board draws closer to operational status.

Not intimidating busy business owners with too lengthy of a questionnaire requiring a great deal of detail was debated. A solution seemed to be suggested by offering briefly answerable questions with additional space for “Comments” in specific areas for those who might want to offer that additional detail, without requiring such detail from all responders. Lewis acknowledged trying to achieve a balance between a “quantitative” response from a broader range of existing business owners, with a “qualitative” response from those willing to provide additional detail on certain topics.

Among those topics were employee recruitment and the local employee pool; infrastructure improvements to what is currently available that might help their existing business to operate more efficiently; “Community Engagement” as in participating in special business friendly events, sponsorship of youth sports, and Chamber of Commerce membership; and even how local business owners spent their downtime. Were options available locally that kept them here for their downtime, or did they prefer to leave the area to relax. And if so, what kind of new business additions might alter that tendency to leave the area for relaxation.

A suggestion was made to hand out the finalized Existing Business Survey at local Rotary meetings as a means to seek that qualitative/quantitative answer balance.

David Gedney, far side of table, explores variables on the BDB/FREDA boards 5-pronged ‘Goal Setting’ work session discussion, as Frank Stankiewicz, left mostly obscuring Chairman Rick Novak at head of table, and Tom Eshelman listen.

As for “Asset Development” securing a comprehensive inventory of available existing commercial spaces within the town limits was broached. Related to the “Existing Business Survey” finding out if those businesses owned the properties they are in, or rent their physical space, was suggested as a link between those sub-sections.

Towards the meeting’s end plans for visits to two area “Workforce Development” instructional institutions were discussed, the Warren County Public Schools-connected 9th thru 12th grade Blue Ridge Technical Center in Front Royal; and Middletown’s Laurel Ridge Community College. With the community college visitation options being tighter it was tackled first. A visit the morning of Thursday, April 18, from 9 to 11 a.m. was chosen as the most accessible for the most board members and staff. A tentative date of Monday, April 15, in the afternoon was selected without a definitive time frame pending verification with the Blue Ridge Tech Center staff on their availability that day.

The next regular FREDA/BDB meeting was scheduled for noon on Monday, April 1.

Watch the Town meeting video here.