Every once in a while, you’ll hear warnings about so-and-so companies committing a new New Coke blunder, tweaking beloved products to better appeal to general consumer...
Each year, millions of people receive unemployment benefits. And each month, billions are paid out in benefits. Yet many folks fail to realize that they’re required...
The holiday season is fast approaching. Hot cocoa, warm fireplaces, kids smiling, time spent with loved ones — the holidays drum up a lot of warm...
If you go trick-or-treating this year, there’s a good chance that Skittles will end up in your bag. According to CandyStore.com, Skittles are the most popular...
When you think of Facebook or Instagram, it is not immediately clear that the gargantuan is local, not just global. Every community has an online presence...
Target marketing, according to Inc., is collecting information to determine your ideal customers among those who also need and will pay for your product or...
Metrics are a powerful tool for measuring the wellbeing of your business. Many small business owners, however, focus on the number of page “likes” or “followers”...
According to the Direct Marketing Association, the typical ROI (return on investment) for email marketing is about 4,300 percent. With that kind of effectiveness, it’s definitely...
Besides sharing your industry expertise on your own website, submitting guest blog posts and articles to other respected websites can boost awareness of your business and...
Recent data from Marketing Dive has shown that a third of marketing professionals now think influencer marketing is an essential strategy, and 63 percent of those...
People connect with and remember stories better than simple facts alone, and companies should take advantage of this fact in their marketing by building a story...
It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference, so they can...