If you go trick-or-treating this year, there’s a good chance that Skittles will end up in your bag. According to CandyStore.com, Skittles are the most popular Halloween candy. Skittles, like other candies, are sold through style as much as taste, and the marketing maneuvers can be startling.
In 2019, Skittles did something no other candy or even any other product has ever done. It charged people $200 to see them make an advertisement.
Skittles could have poured millions into Superbowl ads in 2019, but instead, it staged a full-blown Broadway musical, generating tens of millions in free media and snubbing the Superbowl altogether. Skittles staged the “Skittles Commercial: The Broadway Musical” during the Superbowl itself. Like a Russian nesting doll, the musical follows the main character’s efforts to put together a musical Skittles advertisement.
And rather than shelling out millions for air time, Skittles charged patrons $200 per ticket. Talk about cost-effective marketing.
Skittles did put together an ad for the 2018 Superbowl. But they live-streamed it exclusively to Skittles superfan Marcos Menendez. The general audience could only tune in to watch his reaction. This campaign led to 1.25 billion integrated impressions as folks tried to get in on the secret.
Butterfinger is another popular Halloween candy brand that leveraged clever marketing. Back in 2012, the brand launched BARmageddon, claiming that Butterfingers were inexplicably disappearing from store shelves. Meanwhile, a mysterious QR code popped up in a cornfield in Kansas.
In 2020, Butterfinger deployed “detectives” to hunt down Butterfingers that were, once again, going missing. Knowing that some adults steal their kid’s Halloween candy, Butterfinger encouraged them to make digital confessions for a chance to win $25,000.
Kit Kat candy bars are said to have become one of the world’s favorite treats by mere word of mouth. Nestle says that 650 bars of Kit Kat are consumed every second around the globe. The Nestle brand engages in what they call moment marketing. When a social media user tweeted her love for Kit Kat and Oreo, Kit Kat posted an image calling for Tic Tac Toe game with Oreo. They put their X made of chocolate wafer bars into the middle square, of course, pretty much guaranteeing a win over the Oreo O.
Meanwhile, in 2013, Kit Kat made a legendary business deal with fans at Google. Seems Google engineers love Kit Kat and they proposed to name their Android 4.4 operating system Kit Kat. A simple handshake did the deal and no money changed hands, but Kit Kat did make 50 million special bars branded with the Android logo.
Four advantages of knowledge sharing
Knowledge sharing within a corporation or business involves employees trading information, skills, and theoretical concepts with each other, even if their positions are different. Here are four advantages of adopting this practice.
1. Improve service quality
Knowledge sharing allows your company to offer better services and optimize customer relations. For example, front desk employees who understand what goes on behind the scenes can better explain problems and obstacles to customers.
2. Maintain productivity
If an employee leaves due to illness, retirement, or parental leave, knowledge sharing prevents their departure from affecting a company’s performance and production levels. Among other things, it can help ensure other team members are able to take on their responsibilities and train new hires.
3. Increase motivation
Knowledge sharing breaks down barriers between teams within the same company. It also allows employees to understand better how the company works and become more motivated, skilled, and productive.
4. Streamline communication
It can sometimes be difficult for employees from different generations to communicate effectively with each other. Encouraging them to share their knowledge and skills constructively can help make them more open and receptive to new ideas and ways of thinking.
To help you implement and integrate knowledge sharing within your company, consider hiring a business coach or other contractor.
Your subconscious mind is the key to success
If you want to reach your goals and accomplish your dreams, it’s important to understand your subconscious mind. It’s the part of you that makes decisions, has emotions, and even takes action.
The subconscious mind is where all your ideas and decisions come from. We can’t change what our conscious minds are aware of, but the subconscious mind is completely different.
The subconscious mind greatly influences our lives, and you can use it to create the life you want.
The subconscious mind is the hidden treasure trove of all of our thoughts, emotions, memories, habits, and behaviors.
The power of the subconscious mind is why people continue to buy products and services they don’t really need. In fact, the only reason why you’re reading this right now is that you subconsciously agreed to read it.
Keep reading so that you can understand the power of your subconscious mind, how to use it to your advantage, and finally, how to make the subconscious mind work for you.
Your Subconscious Mind Is a Force of Nature
If you’ve ever heard of the power of the subconscious mind, then you’ll know that it’s a very real force of nature. It’s something that you’re not aware of, but it’s the thing that holds all the power within you, and it’s something that can either serve or hinder you, depending on how you view it.
When you’re asleep, your mind goes through the motions of your day-to-day life. If you’re lucky enough to get a good night’s rest, you can be refreshed when you wake up.
But, if you’re not sleeping well, then you can be in a worse mood than usual when you wake up. If you’re not sleeping properly, you might have insomnia, or you’re not getting enough rest to be able to get a good night’s sleep.
Your subconscious mind isn’t as strong as you’d imagine. When you’re awake, you’re conscious of what you’re doing, and you’re able to notice how your subconscious mind is working and going about its business.
While awake, it’s easy to see what you’re doing and how you’re reacting, allowing you to change things up a bit if necessary. But, when you’re asleep, you’re not doing much of anything. It’s a time when your subconscious mind can take charge.
When you’re asleep, your subconscious mind is running the show. It’s a time when your body is at rest, so it can’t be doing any physical activity. Your mind is the only thing working.
Your mind will still be thinking about things you’ve done in your daily life. It’s a time when your memory is very sharp, so if you can think of a certain scenario or a situation, it’s likely that your subconscious mind can bring that memory to the forefront of your brain.
If you’re able to be productive during this time, you’ll benefit from what your subconscious mind is doing. It’s a time when your mind is free to do whatever it pleases, and you’re able to get more done than you would be able to during your waking hours.
Maintain The Right Mindset
Most people want to know how to be successful. They want to know what they can do to succeed in their lives, but not many realize that being successful isn’t just about doing things right.
It’s about having the right mindset, and that’s not something you can just go and do overnight. It takes years and years of practice to form the type of mind required to succeed.
So, where can you get this kind of mindset? How can you make it happen? The answer to those questions is easy.
Your subconscious mind.
You might not realize it, but your subconscious mind is responsible for your entire body and every thought you think. You might not be aware of it, but it’s the most important part of you.
If you want to change anything about yourself, you’ve got to change the way your subconscious works. You can do that by taking steps to reprogram your subconscious mind with the correct and positive messages.
What you do in your conscious mind is always going to be controlled by your subconscious mind, and it’s your subconscious mind that controls all of your emotions. If your subconscious mind is constantly thinking negative thoughts, then your whole body will reflect that.
The same is true of your thoughts and the thoughts you allow to control you. You can’t change the way your body feels if your subconscious mind is saying negative things to it.
It’s also the same for how you think and what you allow to control you. You might not realize it, but your thoughts and emotions are controlled by your subconscious mind.
There are things you can do to help your subconscious mind become a positive one. For example, you might spend some time each day meditating and reflecting on how much better your life is going to be once you get to the point where you’re a success.
You might also spend time thinking about how happy and fulfilled you feel whenever you think of the fact that you’re a success.
There are many ways that you can use to reprogram your subconscious mind. The most important thing is that you’ve got to think positive and think positively about yourself and your abilities.
As you do that, you’ll eventually find that your subconscious mind is going to respond in a much more positive way.
You Can Reprogram Your Subconscious Mind
The subconscious mind is a part of our brain that controls all of our habits, instincts, and reactions. However, most people believe that we have full control over what goes on in our minds and can choose what goes on inside our heads.
We think we’re totally in charge of our minds, but that isn’t the case. We can’t force ourselves to think in a certain way. However, there are things we can do to help us think differently and change our subconscious mind.
Some people believe they can reprogram their subconscious mind, which is not entirely impossible. What you should do is learn about your subconscious mind and how you can change it in order to help yourself in life better.
One of the reasons why people try to reprogram their subconscious mind is to change bad habits into good ones. Many people struggle with quitting smoking and being overweight, and these are two major issues caused by a subconscious mind that is programmed to repeat things that it finds undesirable.
If you’ve ever tried to quit smoking, then you know that it can be a very difficult thing to do. In fact, it’s much harder than people realize. It takes a lot of willpower and mental strength to do it.
Unfortunately, it’s often easier to give up than to try and make the effort to change your habits. However, there are ways to help you change your mind and get rid of your bad habits.
It’s helpful to learn about your subconscious mind and how it works. It’s important to know what makes it work the way that it does. You’ll need to learn about your subconscious mind to be more aware of what it’s thinking and what it’s up to.
In order to reprogram your mind and get rid of your bad habits, you need to be aware of the things that make you think and react the way that you do. It’s very easy to get caught up in the day-to-day activities of life and not pay attention to the thoughts that are going on inside of your head.
However, it’s important to understand what your subconscious mind is up to, what it thinks about, and how it acts. You need to learn how it affects your everyday decisions and actions and if it’s affecting you the way it should be.
To reprogram your subconscious mind, you must be aware of what it’s thinking, what it’s up to, and how it’s acting. Once you become more aware of it, you can then control it and be more in charge of your life.
Avoid the problems of a wandering mind
Your job is hard enough without having to deal with a wandering mind. Whether you’re working in a cubicle or a studio, you’ll need to keep your focus and avoid being distracted by your thoughts.
Most people think of distractions as things that keep them from getting work done. In reality, they’re just the opposite. Distractions are the enemy of productivity. They’re what causes us to lose focus and fail to accomplish our goals.
Wandering minds are like cats: they think they’re in charge of their own destiny, and then they find themselves in trouble when their wandering mind distracts them from their main focus.
The wandering mind is the reason why you find yourself stressed, anxious, and unable to focus. You may even feel like you’re going crazy.
There are two kinds of people who find themselves in the middle of the day with a wandering mind:
1. People who are constantly multitasking and getting distracted
2. People who are too busy and not accomplishing enough
If you’re not accomplishing enough in your life, you need to change the way you approach your daily activities. You need to do the things that really matter to you and stop doing the things that don’t.
You need to set goals and break your tasks down into smaller pieces so that you can accomplish more each day.
And finally, you need to eliminate distractions and focus on your work. You’ll have much more success and happiness if you stop being a “do-er” and start being a “get-er.”
How To Focus A Wandering Mind
If you’ve ever tried to study, work, or just focus on something without much success, you’ve probably experienced the same feeling as this guy:
There’s something that keeps you from being able to engage in a particular activity fully or even thinking straight, and it just keeps messing up your day.
If you’re one of these people, you need to change the way you think about yourself and your abilities. You may have been told that you have a wandering mind and that you’re unable to focus on something for a long time, but that’s just not true.
In fact, most people think that the opposite is true. They believe that if you try hard, you’ll be able to focus and do something for a long period of time. In reality, you’re not focusing on anything in particular.
If you’re constantly having trouble concentrating, you’re not trying. When you’re trying, you can focus on a particular thing you’re trying to accomplish.
So, how do you actually get yourself to do something? If you want to learn a new language, you might decide that you’re going to take one lesson a week for a month.
This is a lot of studying, and it’s not going to be easy to do, but if you do that, you’re likely going to be able to learn a new language.
That’s the kind of method you need to use when you want to learn a new skill or habit. You need to set a specific goal and try to stick to it. This isn’t about your thoughts wandering off but about setting a specific goal for yourself.
It’s about having a specific time frame to do something and then sticking to it until the time is up. If you’re really serious about learning a new skill, you might need to commit to yourself that you’re going to do this.
You need to make that a priority over your other commitments and ensure that you don’t let other things get in the way of that one goal. This isn’t easy, but you need to be able to make that happen.
The Benefits Of Maintaining Focus
Being a successful person takes a lot of work, and it takes time. You won’t get anywhere if you’re not paying attention and doing what you need to do to reach your goals.
But that doesn’t mean that you should completely disregard other aspects of your life. In fact, many people make themselves miserable because they’re too focused on their work and neglecting their families.
While your career is important, so is your relationship with your family, and there’s no right or wrong answer here. What you should try to do is balance the two. You want to be a productive person, but you also want to spend time with your family.
This is why you need to maintain your focus in the right places, and that means finding ways to manage your time better. You can’t do this unless you know exactly how to spend your time and where you’re spending it.
When you’re working on your business, for example, you might have a list of things you want to do, and you need to be able to cross things off as you go along. You’ll want to be disciplined about how you do that, but you’ll need to know where your priorities are.
In your personal life, you’ll want to make sure that you have time for your loved ones. You may need to set up a schedule, and you’ll want to know where you’re spending your time. You need to find out what you need to do and then set about doing it.
Once you’ve done that, you’ll be able to spend your time where you want to, and you’ll be able to work towards your goals.
It might seem like a lot to get through, but it’s a great starting point for anyone who wants to do the same. Focus on being productive, and you’ll reap the benefits.
Even though your daily responsibilities may be many and varied, you’re still able to maintain focus throughout. You might be busy, but there’s no reason you can’t maintain focus.
It might not be easy, and there are certainly days when you feel like your brain is spinning around in circles. There’s no need to stress yourself out because you can’t seem to focus on your work for more than five minutes.
You can easily get sidetracked if you’re not careful. However, the key is to be aware of the fact that you’re getting distracted and not to let it happen again.
You might want to use the Pomodoro technique for this. It works by dividing your work into 25-minute segments. That’s it. No more, no less. Every time you complete one of these segments, you get a little break before you start the next one.
By using this method, you’re able to keep yourself on track and stay focused for long periods of time. By the end of the day, you should be able to look back and say that you have accomplished a lot.
The truth is, even if you aren’t always able to focus on one thing for a very long, you can still be productive and successful. If you’re constantly switching from one task to another and you’re not accomplishing anything, you’re going to be a lot less successful than you could be.
The key is sticking to your work for a while and not getting sidetracked. It might feel good to switch tasks a lot, but it’s not going to benefit you at all.
Once you’re able to stick to one project or task for a while, you’ll be surprised at how much you’ve accomplished. If you’re able to accomplish the same amount of work, you’ll feel a lot more satisfied.
How To Stay Focused In Life And Achieve Your Goals
Staying focused is one of the most difficult things to do. In fact, it seems to me that many people spend their whole lives trying to do just that. But, if you don’t stay focused, you won’t get anywhere.
It’s very easy to get distracted. There’s always something in your life that pulls you in another direction, and that’s the problem.
So, how do you stay focused?
You must understand what it is that you want to achieve and focus on that. Once you do that, the rest will fall into place.
This is true of everything you want to accomplish in life, not just online. For example, if you want to build a career in business, you need to know what you want so that you can focus on that goal.
When you focus on your goals, you’ll be able to avoid distractions and make progress toward your dreams.
What you should know about being a pharmacy assistant
Pharmacy assistants work in various settings, including community drugstores, hospitals, nursing homes, and laboratories. If you’re considering pursuing a career as a pharmacy assistant, here’s what you should know.
Pharmacy assistants work under the supervision of a pharmacist. Their main tasks include filling prescriptions and preparing medications. This involves mixing both oral solutions and creams. They must also verify the accuracy of prescription information and send refill requests to clients’ doctors. Depending on where they work, phar¬macy assistants may also need to update records, help clients find non-prescription medications, order supplies, and operate speciali¬zed machinery.
If you want to be a pharmacy assistant, you must be a good listener and able to communicate clearly with colleagues and patients. You should also be highly organized, willing to perform repetitive tasks, and enjoy working with a team. Pharmacy assistants must follow established standards, and therefore, being detail-oriented is a must. Good vision is also essential.
If this job description caught your attention, look for a pharmacy assistant training program in your area.
Avoid overwhelming to maximize efficiency
Overwhelming is one of the biggest enemies of productivity. When you’re overwhelmed by too much work, you have no energy to get anything done. Most people think they can only work hard when they’re busy, but that’s not true. In reality, the opposite is true.
When you’re feeling overwhelmed, the last thing you want to do is focus on tasks. That’s why it’s essential to avoid overwhelm in your daily routine. You’ll be more productive if you manage your time and prioritize your tasks.
Set Smaller Goals To Avoid Overwhelm
If you’re struggling with goals, it might be because you’re setting goals that are too large or too far-fetched. You might think your dream is to become a billionaire, but it’s unrealistic.
The problem with setting such huge goals is that they will likely end up being overwhelming and stressful. You’ll have a hard time even beginning to achieve that, and this is even if you’re the most ambitious person you know.
Instead, set smaller goals that you can reach and then work towards achieving those. You should break down your bigger goals into small, achievable tasks. That way, you’ll have a much easier time achieving each of them.
It’s also important to set smaller goals because when you start off with a big goal, it can make you doubt yourself. When you set a smaller goal, you can work towards it with a little more confidence and conviction. You’ll be able to work harder towards it.
Another good reason for setting smaller goals is that when you do, you’re able to have more room for failure. When you set a goal that’s too big, you’re essentially setting yourself up to fail.
When you set a goal like that, you might feel that it’s impossible, and you’re already giving up before you even begin. If you set a goal that’s too big, you’re not going to be able to achieve it. You’ll just end up feeling bad about yourself for failing.
By setting smaller goals, you’ll have room to fall back on, and you’ll be able to tell yourself that you’re working towards something that you can actually reach.
Focus On The Highest Priorities
When you’re busy, you tend to focus only on the most important things you need to do. If you have a lot going on, you can quickly find yourself overwhelmed with everything you need to get done.
It’s no wonder you feel stressed and overworked when juggling too many balls at once. Even if you do get things done, you might still feel like you haven’t gotten anything done.
The trick is to focus on what you’re doing at the moment and not worry about all the things you need to get done later. Instead, you need to focus on the highest priorities and get those done.
What does that mean? For one thing, you need to focus on the tasks that are in front of you. Those might be the ones that need to get done right now, but even those can be broken down into a series of smaller tasks, which themselves can be broken down into smaller tasks.
Once you’ve got that whole process down, you’ll have some space to think about the next task that needs to be done, so you don’t get too overwhelmed with everything you need to do.
One way to start is to get a list of the tasks that need to get done and cross them off as you go along. As you complete each task, write down what you’re doing, how long it’ll take, and what you’ll need to get started on the next task.
When you’re done, you’ll be able to look back at all the tasks and determine the next one instead of jumping straight into a more complex task than what you can handle.
Focus on the high-priority tasks first, then move on to the next, the next, and so on. Once you’re done with that, you can take a breather and think about the things you’d like to do later.
Concentrate On The Positive
Successful people are often known for having a positive attitude toward everything they encounter, no matter what it is.
Whether it’s something good or bad, they’re able to focus on the positive aspects of everything around them. They’re able to focus on the opportunities that come up and make the most of them instead of getting too overwhelmed or discouraged by the negative aspects of things.
If you’re looking to adopt this positive mindset, it’s going to be easier to do if you focus on something good. If you’re trying to accomplish a goal, for example, instead of focusing on the difficulties of reaching it, focus on the opportunities that will come up along the way.
For example, if you’re thinking about an upcoming interview, you might want to focus on the fact that you’re interviewing with an actual human being, not just some sort of automated system or program.
Even if you’re looking at a task that you don’t like, you can focus on the fact that you have the power to change it. This is a very powerful concept, and you should use it whenever you’re feeling down about anything.
It’s easy to get overwhelmed by problems and situations and even get depressed, but you can choose to think about their positive aspects and what you can learn from them. After you’ve had some time to think about it, you’ll realize that you can’t always choose your circumstances, but you can choose how you respond to them.
Think about the positives, and you’ll eventually find that you’re able to overcome the negatives. You’ll find that you’re able to adapt to whatever situation you’re in, and you can also find that it’s not as hard to deal with.
This will be easier for you to do if you’re able to look at the world from a positive perspective. Instead of focusing on the negative, you should be looking for the opportunities that come up. You can turn any negative into a positive, and this is a great way to make things easier on yourself.
Prioritize Your Goals To Create A More Successful Life
The more focused you are on your goals, the more you can achieve. Most people have a hard time focusing on their goals because they are spread too thin.
They are juggling too many balls in the air, and it becomes overwhelming. And even if you manage to get them all in the air, you have to juggle them while trying to make sales.
The best advice I can give is to set one or two highest-priority goals to get the ball rolling.
These are the goals you must work on, and you must make them happen. I believe these goals are what will set you apart.
How to help employees who are caregivers at home
If you’re a business owner, supporting employees who must care for a sick or disabled spouse, parent, or child is important. Here’s what you should do.
Assess the situation
Frequently, caregivers must take several days off work to meet the requirements of the person they’re caring for. They may also feel the need to reduce their hours to devote themselves to their loved ones. Some may even feel forced to resign, which can significantly impact your business.
The current shortage of workers has highlighted the importance of retaining skilled and experienced employees. In addition, North America has a rapidly aging population, which means more and more people require daily support.
Unfortunately, many caregivers don’t feel comfortable talking to their employers about their situation. However, having an open discussion is the best way to find effective strategies to help them cope with their responsibilities.
There are a number of ways to support an employee who’s the primary caregiver for a loved one. For example, you can offer them the option to telecommute, change their schedule or take an unpaid leave of absence. You may also want to ensure they have access to psychosocial support.
Your workforce is your greatest asset, so take care of it.