The holiday season is fast approaching. Hot cocoa, warm fireplaces, kids smiling, time spent with loved ones — the holidays drum up a lot of warm and fuzzy feelings. And quite likely many of the feelings are due to savvy emotional marketing.
Emotional marketing targets our personal feelings and experiences. Using functional MRI scans, researchers found that that emotional response has a greater influence on intent to buy than ad content by a factor of 2-to-1 for print ads and 3-to-1 for TV ads.
Consulting firm Bain expects December sales alone this year to reach $800 billion, with companies will be competing fiercely for every dollar. Want to drive sales to your business? Be prepared to use emotional marketing.
Black Friday and Cyber Week sales illustrate the effects of time-limited promotions. Shoppers often line up outside stores before they open, and sometimes stampede to get the best deals. Psychologists note that shoppers suffer from anticipatory regret or the “fear of missing out.”
Adobe Analytics found that Cyber Week sales, which includes the days from Thanksgiving through Cyber Monday, topped $34 billion in 2020. Anticipatory regret helps explain the impulse, but that wasn’t the only psychological tactic at play.
Marketers also attempt to drive “shopping momentum.” Once you purchase one product at a store, you’re likely to purchase other products. A shopper might stop by your store for a particular item on sale. While there, the shopper may pick up other goods. This is why many retailers use loss leaders, or products sold at a loss, to drive in customers.
Limited supply may also increase already high demand. Back in 1996, shortages of Tickle-Me-Elmo dolls led to a shopping craze. This year, X-Box and Playstation game consoles may be hard to come by due to global chip shortages and high demand.
How to make your mark when you start a new job
If you recently landed a new job, congratulations! Now, you’ll need to show your employer why they made the right choice. Here’s how to make a good impression.
Prepare a game plan
Talk to your boss or immediate supervisor to determine how quickly you should advance in the first few weeks. This will prevent you from being blindsided and demonstrate your willingness to learn. Moreover, periodically keep your superiors updated on your progress.
Converse with your colleagues
Take advantage of opportunities to talk with other employees. This will help you get to know them. Short conversations can build relationships and help you understand the company’s unwritten rules, whether during lunch, on break, or in the hallway.
Be a team player
Show your colleagues that you’re useful and want to be an integral part of the team by offering to help whenever possible. Moreover, familiarize yourself with the current work and communication methods and accept invitations to corporate events.
Your first few weeks at a new job are important. Be punctual, don’t be afraid to ask questions, and demonstrate your strong work ethic.
Are you making these two marketing mistakes?
There are two big mistakes that you might be making when it comes to marketing, and they’re costing you thousands of dollars a year. In this article, I’ll share the mistakes that most people make in marketing and the ones that you should avoid.
Many people struggle to market themselves online. There’s a lot of competition, and it can be hard to stand out from the crowd. This is why you need to avoid these two common mistakes.
Marketers often make mistakes when they’re trying to promote their brand online. They spend lots of time creating content but neglect the rest of the marketing process.
Read on so that you can avoid these common mistakes and focus on what matters most.
So, don’t waste your precious time making these common mistakes!
Mistake #1: Focusing on Selling the Product Instead of Building Relationships.
When you’re trying to sell anything to anyone, it can be quite difficult. You’ve got to be able to come across as someone who is trustworthy, genuine, and who cares about the other person’s opinion.
If you try to sell something to someone who has no interest in what you’re offering, you’re going to have a really hard time getting through to them. It’s a fact of life that some people will always be indifferent to what you have to offer, and you need to understand that and prepare yourself accordingly.
If you focus too much on trying to sell yourself to the other person, you’re going to come off as a bit pushy, and that won’t be a good thing. Instead, you’d do well to focus on what the other person wants first.
What do they need? Is there a need that you can fill? If the answer to that question is yes, then you’ve got to go about finding out what that need is.
There are times when you can’t fill a need right away, so you have to focus on building a relationship first.
There’s a difference between having a sales conversation with someone and actually building a relationship with them. There are many people out there who want to make a sale without really caring to see how well their product will fit into someone else’s life.
When you’re looking to make a sale, you need to be looking to make a sale, and it can lead to you talking about yourself and your business all the time. That’s fine when you’re talking to someone who already knows who you are, but it’s not really an effective way of building a relationship with someone new.
When you’re talking to a prospect, you should focus on them, not you. This means you need to focus on their needs and how you can help them. If you want to make a sale, you need to ask questions showing how you can help them.
It’s not just asking the obvious questions, like “What do you need?” or “How can I help you?”. You need to ask questions showing how you can help them, which is only possible if you build a relationship with them.
Only when you’re talking with someone who trusts you can start asking them the real questions. This is one of the biggest reasons why most salespeople make no money.
In sales, you have to sell the product, but you’ve got to sell yourself as the one who can actually help them with their problem. When you build a relationship with someone, they’re more likely to trust and listen to you.
It’s hard to get people to trust you, and it’s even harder to get them to do business with you. By building a relationship, you’re actually getting a chance to prove yourself to them.
If you get past the small stuff and you really care about your customers, then they can trust that you can help them instead of just selling to them.
Mistake #2: Not Continually Following Up With Their List From Day 1.
I will tell you about the average list builder. They build their list But do nothing with it. Eventually, when the marketer has a hundred, or a thousand subscribers, they decide the time is right to send emails.
The problem is by that time, most people on their list forget who they are.
“Relationships” don’t get built, “products” don’t get sold, and no one wins.
If you’re the new marketer, is it any wonder you give up and go back to your 9 to 5 job?
This isn’t the way it should be done. It’s a major mistake. Here’s what you have to do instead.
Right from Day One, you have to begin sending consistent messages to your prospects so that they don’t forget you and begin to like and trust you.
Write a series of pre-written emails that go out automatically to your list. You actually need to create these emails before you get the first subscriber so that you are properly prepared.
This will allow you to focus on list building without having to worry about creating automated emails.
Everybody gets an email every day after they sign up. They have become accustomed to hearing from you and expect to hear from you – if you do it right, they’ll look forward to hearing from you. They are more receptive to what you have to say when you send an email to the entire list with your latest offer.
Don’t make the mistake of ignoring them and thinking that you can start messaging them once you’re finally ready. It won’t work like that because people have short attention spans.
Don’t make these two common mistakes
Do you ever wonder why some people are so successful while others are left behind? It is not their intelligence. It is not even their wealth.
It has everything to do with their ability to market themselves.
You can create a profitable, sustainable, and successful business by creating an effective marketing strategy. But sometimes, we do just enough marketing without understanding the key to success.
We’ve covered the two most common mistakes that people make when marketing themselves and their businesses.
If you want to become a successful entrepreneur, you must know how to market yourself effectively, and you must use digital marketing techniques to promote your business and build your brand.
If you’re interested in becoming an entrepreneur, now is the time to start doing things differently.
Four advantages of knowledge sharing
Knowledge sharing within a corporation or business involves employees trading information, skills, and theoretical concepts with each other, even if their positions are different. Here are four advantages of adopting this practice.
1. Improve service quality
Knowledge sharing allows your company to offer better services and optimize customer relations. For example, front desk employees who understand what goes on behind the scenes can better explain problems and obstacles to customers.
2. Maintain productivity
If an employee leaves due to illness, retirement, or parental leave, knowledge sharing prevents their departure from affecting a company’s performance and production levels. Among other things, it can help ensure other team members are able to take on their responsibilities and train new hires.
3. Increase motivation
Knowledge sharing breaks down barriers between teams within the same company. It also allows employees to understand better how the company works and become more motivated, skilled, and productive.
4. Streamline communication
It can sometimes be difficult for employees from different generations to communicate effectively with each other. Encouraging them to share their knowledge and skills constructively can help make them more open and receptive to new ideas and ways of thinking.
To help you implement and integrate knowledge sharing within your company, consider hiring a business coach or other contractor.
Your subconscious mind is the key to success
If you want to reach your goals and accomplish your dreams, it’s important to understand your subconscious mind. It’s the part of you that makes decisions, has emotions, and even takes action.
The subconscious mind is where all your ideas and decisions come from. We can’t change what our conscious minds are aware of, but the subconscious mind is completely different.
The subconscious mind greatly influences our lives, and you can use it to create the life you want.
The subconscious mind is the hidden treasure trove of all of our thoughts, emotions, memories, habits, and behaviors.
The power of the subconscious mind is why people continue to buy products and services they don’t really need. In fact, the only reason why you’re reading this right now is that you subconsciously agreed to read it.
Keep reading so that you can understand the power of your subconscious mind, how to use it to your advantage, and finally, how to make the subconscious mind work for you.
Your Subconscious Mind Is a Force of Nature
If you’ve ever heard of the power of the subconscious mind, then you’ll know that it’s a very real force of nature. It’s something that you’re not aware of, but it’s the thing that holds all the power within you, and it’s something that can either serve or hinder you, depending on how you view it.
When you’re asleep, your mind goes through the motions of your day-to-day life. If you’re lucky enough to get a good night’s rest, you can be refreshed when you wake up.
But, if you’re not sleeping well, then you can be in a worse mood than usual when you wake up. If you’re not sleeping properly, you might have insomnia, or you’re not getting enough rest to be able to get a good night’s sleep.
Your subconscious mind isn’t as strong as you’d imagine. When you’re awake, you’re conscious of what you’re doing, and you’re able to notice how your subconscious mind is working and going about its business.
While awake, it’s easy to see what you’re doing and how you’re reacting, allowing you to change things up a bit if necessary. But, when you’re asleep, you’re not doing much of anything. It’s a time when your subconscious mind can take charge.
When you’re asleep, your subconscious mind is running the show. It’s a time when your body is at rest, so it can’t be doing any physical activity. Your mind is the only thing working.
Your mind will still be thinking about things you’ve done in your daily life. It’s a time when your memory is very sharp, so if you can think of a certain scenario or a situation, it’s likely that your subconscious mind can bring that memory to the forefront of your brain.
If you’re able to be productive during this time, you’ll benefit from what your subconscious mind is doing. It’s a time when your mind is free to do whatever it pleases, and you’re able to get more done than you would be able to during your waking hours.
Maintain The Right Mindset
Most people want to know how to be successful. They want to know what they can do to succeed in their lives, but not many realize that being successful isn’t just about doing things right.
It’s about having the right mindset, and that’s not something you can just go and do overnight. It takes years and years of practice to form the type of mind required to succeed.
So, where can you get this kind of mindset? How can you make it happen? The answer to those questions is easy.
Your subconscious mind.
You might not realize it, but your subconscious mind is responsible for your entire body and every thought you think. You might not be aware of it, but it’s the most important part of you.
If you want to change anything about yourself, you’ve got to change the way your subconscious works. You can do that by taking steps to reprogram your subconscious mind with the correct and positive messages.
What you do in your conscious mind is always going to be controlled by your subconscious mind, and it’s your subconscious mind that controls all of your emotions. If your subconscious mind is constantly thinking negative thoughts, then your whole body will reflect that.
The same is true of your thoughts and the thoughts you allow to control you. You can’t change the way your body feels if your subconscious mind is saying negative things to it.
It’s also the same for how you think and what you allow to control you. You might not realize it, but your thoughts and emotions are controlled by your subconscious mind.
There are things you can do to help your subconscious mind become a positive one. For example, you might spend some time each day meditating and reflecting on how much better your life is going to be once you get to the point where you’re a success.
You might also spend time thinking about how happy and fulfilled you feel whenever you think of the fact that you’re a success.
There are many ways that you can use to reprogram your subconscious mind. The most important thing is that you’ve got to think positive and think positively about yourself and your abilities.
As you do that, you’ll eventually find that your subconscious mind is going to respond in a much more positive way.
You Can Reprogram Your Subconscious Mind
The subconscious mind is a part of our brain that controls all of our habits, instincts, and reactions. However, most people believe that we have full control over what goes on in our minds and can choose what goes on inside our heads.
We think we’re totally in charge of our minds, but that isn’t the case. We can’t force ourselves to think in a certain way. However, there are things we can do to help us think differently and change our subconscious mind.
Some people believe they can reprogram their subconscious mind, which is not entirely impossible. What you should do is learn about your subconscious mind and how you can change it in order to help yourself in life better.
One of the reasons why people try to reprogram their subconscious mind is to change bad habits into good ones. Many people struggle with quitting smoking and being overweight, and these are two major issues caused by a subconscious mind that is programmed to repeat things that it finds undesirable.
If you’ve ever tried to quit smoking, then you know that it can be a very difficult thing to do. In fact, it’s much harder than people realize. It takes a lot of willpower and mental strength to do it.
Unfortunately, it’s often easier to give up than to try and make the effort to change your habits. However, there are ways to help you change your mind and get rid of your bad habits.
It’s helpful to learn about your subconscious mind and how it works. It’s important to know what makes it work the way that it does. You’ll need to learn about your subconscious mind to be more aware of what it’s thinking and what it’s up to.
In order to reprogram your mind and get rid of your bad habits, you need to be aware of the things that make you think and react the way that you do. It’s very easy to get caught up in the day-to-day activities of life and not pay attention to the thoughts that are going on inside of your head.
However, it’s important to understand what your subconscious mind is up to, what it thinks about, and how it acts. You need to learn how it affects your everyday decisions and actions and if it’s affecting you the way it should be.
To reprogram your subconscious mind, you must be aware of what it’s thinking, what it’s up to, and how it’s acting. Once you become more aware of it, you can then control it and be more in charge of your life.
Avoid the problems of a wandering mind
Your job is hard enough without having to deal with a wandering mind. Whether you’re working in a cubicle or a studio, you’ll need to keep your focus and avoid being distracted by your thoughts.
Most people think of distractions as things that keep them from getting work done. In reality, they’re just the opposite. Distractions are the enemy of productivity. They’re what causes us to lose focus and fail to accomplish our goals.
Wandering minds are like cats: they think they’re in charge of their own destiny, and then they find themselves in trouble when their wandering mind distracts them from their main focus.
The wandering mind is the reason why you find yourself stressed, anxious, and unable to focus. You may even feel like you’re going crazy.
There are two kinds of people who find themselves in the middle of the day with a wandering mind:
1. People who are constantly multitasking and getting distracted
2. People who are too busy and not accomplishing enough
If you’re not accomplishing enough in your life, you need to change the way you approach your daily activities. You need to do the things that really matter to you and stop doing the things that don’t.
You need to set goals and break your tasks down into smaller pieces so that you can accomplish more each day.
And finally, you need to eliminate distractions and focus on your work. You’ll have much more success and happiness if you stop being a “do-er” and start being a “get-er.”
How To Focus A Wandering Mind
If you’ve ever tried to study, work, or just focus on something without much success, you’ve probably experienced the same feeling as this guy:
There’s something that keeps you from being able to engage in a particular activity fully or even thinking straight, and it just keeps messing up your day.
If you’re one of these people, you need to change the way you think about yourself and your abilities. You may have been told that you have a wandering mind and that you’re unable to focus on something for a long time, but that’s just not true.
In fact, most people think that the opposite is true. They believe that if you try hard, you’ll be able to focus and do something for a long period of time. In reality, you’re not focusing on anything in particular.
If you’re constantly having trouble concentrating, you’re not trying. When you’re trying, you can focus on a particular thing you’re trying to accomplish.
So, how do you actually get yourself to do something? If you want to learn a new language, you might decide that you’re going to take one lesson a week for a month.
This is a lot of studying, and it’s not going to be easy to do, but if you do that, you’re likely going to be able to learn a new language.
That’s the kind of method you need to use when you want to learn a new skill or habit. You need to set a specific goal and try to stick to it. This isn’t about your thoughts wandering off but about setting a specific goal for yourself.
It’s about having a specific time frame to do something and then sticking to it until the time is up. If you’re really serious about learning a new skill, you might need to commit to yourself that you’re going to do this.
You need to make that a priority over your other commitments and ensure that you don’t let other things get in the way of that one goal. This isn’t easy, but you need to be able to make that happen.
The Benefits Of Maintaining Focus
Being a successful person takes a lot of work, and it takes time. You won’t get anywhere if you’re not paying attention and doing what you need to do to reach your goals.
But that doesn’t mean that you should completely disregard other aspects of your life. In fact, many people make themselves miserable because they’re too focused on their work and neglecting their families.
While your career is important, so is your relationship with your family, and there’s no right or wrong answer here. What you should try to do is balance the two. You want to be a productive person, but you also want to spend time with your family.
This is why you need to maintain your focus in the right places, and that means finding ways to manage your time better. You can’t do this unless you know exactly how to spend your time and where you’re spending it.
When you’re working on your business, for example, you might have a list of things you want to do, and you need to be able to cross things off as you go along. You’ll want to be disciplined about how you do that, but you’ll need to know where your priorities are.
In your personal life, you’ll want to make sure that you have time for your loved ones. You may need to set up a schedule, and you’ll want to know where you’re spending your time. You need to find out what you need to do and then set about doing it.
Once you’ve done that, you’ll be able to spend your time where you want to, and you’ll be able to work towards your goals.
It might seem like a lot to get through, but it’s a great starting point for anyone who wants to do the same. Focus on being productive, and you’ll reap the benefits.
Even though your daily responsibilities may be many and varied, you’re still able to maintain focus throughout. You might be busy, but there’s no reason you can’t maintain focus.
It might not be easy, and there are certainly days when you feel like your brain is spinning around in circles. There’s no need to stress yourself out because you can’t seem to focus on your work for more than five minutes.
You can easily get sidetracked if you’re not careful. However, the key is to be aware of the fact that you’re getting distracted and not to let it happen again.
You might want to use the Pomodoro technique for this. It works by dividing your work into 25-minute segments. That’s it. No more, no less. Every time you complete one of these segments, you get a little break before you start the next one.
By using this method, you’re able to keep yourself on track and stay focused for long periods of time. By the end of the day, you should be able to look back and say that you have accomplished a lot.
The truth is, even if you aren’t always able to focus on one thing for a very long, you can still be productive and successful. If you’re constantly switching from one task to another and you’re not accomplishing anything, you’re going to be a lot less successful than you could be.
The key is sticking to your work for a while and not getting sidetracked. It might feel good to switch tasks a lot, but it’s not going to benefit you at all.
Once you’re able to stick to one project or task for a while, you’ll be surprised at how much you’ve accomplished. If you’re able to accomplish the same amount of work, you’ll feel a lot more satisfied.
How To Stay Focused In Life And Achieve Your Goals
Staying focused is one of the most difficult things to do. In fact, it seems to me that many people spend their whole lives trying to do just that. But, if you don’t stay focused, you won’t get anywhere.
It’s very easy to get distracted. There’s always something in your life that pulls you in another direction, and that’s the problem.
So, how do you stay focused?
You must understand what it is that you want to achieve and focus on that. Once you do that, the rest will fall into place.
This is true of everything you want to accomplish in life, not just online. For example, if you want to build a career in business, you need to know what you want so that you can focus on that goal.
When you focus on your goals, you’ll be able to avoid distractions and make progress toward your dreams.
What you should know about being a pharmacy assistant
Pharmacy assistants work in various settings, including community drugstores, hospitals, nursing homes, and laboratories. If you’re considering pursuing a career as a pharmacy assistant, here’s what you should know.
Pharmacy assistants work under the supervision of a pharmacist. Their main tasks include filling prescriptions and preparing medications. This involves mixing both oral solutions and creams. They must also verify the accuracy of prescription information and send refill requests to clients’ doctors. Depending on where they work, phar¬macy assistants may also need to update records, help clients find non-prescription medications, order supplies, and operate speciali¬zed machinery.
If you want to be a pharmacy assistant, you must be a good listener and able to communicate clearly with colleagues and patients. You should also be highly organized, willing to perform repetitive tasks, and enjoy working with a team. Pharmacy assistants must follow established standards, and therefore, being detail-oriented is a must. Good vision is also essential.
If this job description caught your attention, look for a pharmacy assistant training program in your area.