Being important, statistically speaking

You’ve noticed, of course, that marketers are looking for that sweet demographic in everything.

And that demographic starts at the age of the grandkids and ends about 15 years shy of where you are.

Older people don’t spend much money.

Except, as it turns out, in restaurants.

Market research company, the NPD Group, found that during the last five years, restaurant visits by Baby Boomers and older Americans have grown 6 percent, while those by millennials (people under 30) have declined by that much.

See, millennials are supposed to be the ones spending all their money, but it turns out Boomers have more money, they spend it less often, but they like to eat out.

This has caused the restaurant industry to take note.

Some proposed changes may be music to your ears. First, no banging music in your ears. Good first step. Readable menus. Commendable. Comfortable furniture. Obvious.

And professional service, not electronic notepads. Thank you.

Now, where should we eat tonight?