C&C Frozen Treats Celebrates 10 Sweet Years on Main Street

Cheers, laughter, and the pop of balloons filled the air as Front Royal’s beloved ice cream shop, C&C Frozen Treats, celebrated its 10th anniversary with a ribbon-cutting ceremony on Main Street. Owners William and Nina Huck were surrounded by family, friends, longtime customers, and local officials who came out to mark a decade of memories and community.

Hosted by the Front Royal-Warren County Chamber of Commerce, the event drew a crowd eager to honor the small-town ice cream parlor that has become a Main Street mainstay. Chamber Executive Director Niki Foster opened the ceremony, warmly welcoming guests and introducing Mayor Lori Cockrell.

“C&C to me is now synonymous with Front Royal Main Street,” Mayor Cockrell told the crowd. “When people come to town, they want to come here. Your customers become family—and it’s more than just a business; it’s a part of the heart of this community.” She praised the Hucks for their generosity, involvement, and the joyful memories they’ve helped create over the years.

After the official ribbon was snipped and cheers rang out, William Huck reflected on the journey that began ten years ago. “When we first came to town and said we were opening an ice cream shop, people were skeptical,” he said. “But I told them, ‘It’s never been done by me.’” That determination paid off. Over the past decade, C&C has become more than a place to grab a cone—it’s become a true community hub.

Inside the shop, decorations told a story of connection and care. “None of this was bought,” Huck said, gesturing around the colorful interior. “Everything on the walls has been given to us—from school art projects to wedding presents. It’s the community that built this.”

The celebration featured many sweet surprises, including the much-anticipated “99 Red Balloons” giveaway. Each balloon held a prize, but only one lucky winner would take home the grand prize: free ice cream for a year. That honor went to Mark Tennant, who beamed with excitement as the crowd cheered him on.

William Huck with ‘Free Ice Cream for a Year’ winner Mark Tennant.

Following the ceremony, the Hucks shared their thoughts in an interview that captured both their humor and their heart.

“It’s hard to believe it’s been a decade,” Nina said. “The best part is watching the kids grow up. Some of them were teenagers when we opened. Now they’re adults bringing in their own kids.”

William added, “We always said we wanted to create a family-friendly, old-school ice cream shop with a new-age twist. But most of all, we wanted it to be full of love and magic.”

That spirit of love and magic continues. The Hucks, originally from Louisiana, bring their colorful personalities to everything they do—including their hair. “I’ve had gray hair since I was 16,” Willie laughed. “And Nina? She dyed hers red and blue to match the building.”

The duo isn’t slowing down anytime soon. They’re already planning their upcoming Family Fun Day on Saturday, May 10th, from 10 a.m. to 6 p.m. The event will feature dance performances, music, a local drama club, fire trucks, pirate ships, plenty of frozen treats, and, of course, crawfish.

“We hope to be back here in ten years to celebrate our 20th,” Nina said with a smile. “Because this community—this Main Street—is home.”

As confetti fluttered to the ground and children ran off clutching balloons and cones, one thing was clear: C&C Frozen Treats isn’t just scooping ice cream—they’re serving up joy, one memory at a time.

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