We’ve got apps on our phones, apps on our computers, and now, we even have apps on our televisions. And if there’s an app, there may be a business opportunity. Smart TVs may offer ways for businesses big and small to connect with customers.
More devices are becoming “smart,” which, among other things, means they’re connected to larger networks (such as the Internet). Modern TVs are loaded with streaming apps, like Netflix or Peacock. Meanwhile, online retailers and others are offering apps too.
Take Amazon, for example. The online retail behemoth spent $11 billion on video and music content in 2020, up from $7.8 billion the year before. To put that in context, Netflix spent $10.81 billion on content in 2020 and $9.22 billion in 2019.
Why is Amazon spending so much on media content? Part of it is to advertise goods sold on Amazon through video and music ads. The small businesses that sell their goods through Amazon’s marketplace can pay for ads to get their products in front of customers.
Peacock and other platforms also allow small businesses to buy ad space. Traditional TV ads are expensive and collecting data is difficult. We can estimate how many people watch a given show through surveys. However, it’s challenging to gather more specific data, like who purchased a product due to a commercial.
With digital apps and platforms, it’s possible to measure and define customer actions. With an app, you can track when a customer clicks on an ad and buys a product. Rather than paying for commercial spots, businesses can pay for results, such as click-throughs or sales.
As smart TVs take over the living room, instead of merely showing a customer an ad for your awesome local pizza parlor, you can get them to order delivery right from their TV. Or when Amazon launches its upcoming Lord of the Rings series, small businesses selling on Amazon might advertise swords, independently published fantasy novels, and other related products.
In pursuit of the well-trimmed lawn
Few things say Americana like a well-trimmed lawn. Yet the modern lawn is a modern invention. Throughout most of history, trimmed yards were a luxury for the wealthy, who could hire people to cut and trim by hand. Most regular people only cleared land for farming or other agricultural purposes. Sometimes, grazing animals, like goats, were used to keep nature in check. By and large, however, people didn’t cut the grass in the modern sense.
In 1830, Edwin Beard Budding introduced the lawnmower to the world, taking inspiration from local clothing mills. This early lawnmower looks comical by today’s standards and was too heavy to easily use. However, Budding’s ideas cut the way for human-powered reel-type mowers, which while less common, are still used today.
In 1859, Thomas Green created a chain-driven mower. Squint really, really hard, and this mower looks vaguely similar to the motorized push mowers found in many garages and sheds today. A steam power motor appeared in the 1890s, and a large commercial combustion mower hit the turf in 1902. The first gas power mower started cutting in 1915.
These days, many folks opt for riding lawnmowers. Why push when you can rest? The first self-propelled riding lawnmower, the so-called “Triplex,” was introduced in 1922. Still, while mower technology advanced, many folks skipped cutting lawns. In 1952, as modern lawn care sensibilities were emerging, Briggs and Stratton developed a lightweight aluminum engine, which, in turn, allowed for light and easy-to-handle mowers.
The next several decades saw modern push and riding lawnmowers become more effective, cheaper, and easier to handle. Thus, more and more people started cutting their lawns. Now, you can purchase automated lawnmowers guided by AI to trim your grass. And rather than pushing or driving, you can enjoy a glass of lemonade on your porch while the mower does the work.
Brick-by-brick: How LEGO solved financial struggles
Luke Skywalker ignites his lightsaber, a faint blue against a dark, alien Cloud City. But look closer and it’s not silver screen Luke but instead, a LEGO mock-up. This past spring, “LEGO STAR WARS: The Skywalker Saga” leaped into hyperspace, topping video game charts.
Once known simply for plastic bricks, LEGO has sold over 200 million video games and pulled in more than $1 billion at the movie box office. Meanwhile, LEGOLAND theme parks bring in more than 15 million visitors annually.
Yet in 2003, LEGO was about $850 million in debt and racked up $240 million in losses in 2004 alone. At the time, LEGO pulled in less than a billion dollars per year and simple plastic bricks no longer seemed good enough. Now? Lego’s revenues have topped $7.5 billion.
How did LEGO turn things around? First, LEGO brought in Vig Knudstorp as CEO, who sold LEGOLAND to the Merlin Group for about $260 million. Increased mold and production costs had smothered LEGO’s finances, so Knudstorp streamlined a bloated portfolio of LEGO parts to 6,000, leading to substantial cost savings.
Knudstorp also shut down LEGO’s computer game division. However, the company partnered with external developer TT Games to develop new games. Now, LEGO video games sell millions of copies. Julia Goldin, LEGO’s CMO, notes that video games move bricks, with some kids video gaming before they even get into physical LEGO sets.
Building partnerships with major franchises like Star Wars and Harry Potter, also drove sales with some collector’s sets targeted for adults, retailing for hundreds of dollars. And in 2019, the Kristiansens, LEGO’s founding family and controlling owners, bought Merlin Group, bringing LEGOLAND back into the fold.
Thus, brick by brick, LEGO has emerged as a leading amusement park operator, film franchise, toy company, and video game franchise.
How Disney built Marvel into a multibillion-dollar culture
Summer is here and blockbusters are back on the silver screen. Many of the biggest movies so far have been Marvel flicks. You can bet that they’ll continue to rack in many millions in the weeks ahead. Marvel is so now ingrained in pop culture that it’s easy to forget that the massive Marvel Cinematic Universe movie and show collection has only been around for about 15 years. And in many ways, the MCU is unprecedented.
In total, MCU films have brought in more than $25 billion in box office receipts, making the franchise now the most successful in history, blazing past the second-ranked Star Wars and its $10 billion.
Many credit Kevin Feige, the current president of Marvel Studios, for building the franchise into the behemoth it is today.
Perhaps the most important superpower Feige and Marvel have brought to battle is tying together the numerous characters, storylines, worlds, and plots into a vastly interconnected web of assets.
Traditionally, movie studios limited overarching plots to only a few key characters and a couple of films. MCU movies, however, function as a TV miniseries of mega proportions, tying together nearly 30 movies (plus shows) over about 15 years. The movies alone run more than 50 hours combined.
Extensive run times and high-quality movies may help strengthen bonds between characters and audiences. Experts note that the MCU’s core characters, like Thor and Captain American, are beloved by viewers. Further, the MCU is careful to select top-notch directors and to continually challenge and reformulate their formulae. Rom-coms, space operas, period dramas, heist flicks — diverse genres reign supreme.
The result? Marvel can reel people with diverse tastes in, and if hooked, there’s a good chance they’ll check out other films and shows as well.
Will automation shake up food and beverage industry?
When you think of automation, your mind’s eye might first envision manufacturing plants with robots whirling about, assembling the many gizmos that make up the modern world. Robots have increased productivity and helped lower the relative costs of various goods. And now, automation could shake up the food and beverage industry.
Back in 2015, McDonald’s installed its first self-serve kiosks. These days, amid a tight labor market, many companies are turning to automation to make up for hard-to-find workers. Still, when McDonald’s announced a rapid expansion of these kiosks in 2018, it was largely because they found that kiosks increased ticket size by an average of 30 percent.
Companies like GRUBBRR, meanwhile, offer self-service kiosks to small businesses and report that their customers have seen ticket size increase by as much as 50 percent. With kiosks, consumers are more likely to customize their orders, making upselling easier.
Automation can also improve efficiency and cut costs. As reported by CNBC, THAT Burger Spot!, a small burger chain in Georgia, saw average sales per labor hour reach $85, up from the high $50 range after installing kiosks and online ordering. Robots are also increasingly found in kitchens, flipping burgers and frying wings.
CIO Dive reports that half of the American restaurant operators plan to deploy automation within the next two to three years. Adoption challenges remain difficult as setting up systems requires calibration, but experts say AI may be able to help. While big chains led the charge, more automation providers are targeting and designing solutions for small businesses.
Shark Tank host Daymond John’s keys for success
Tune into Shark Tank and you’ll hear advice from Daymond John, the founder of clothing brand FUBU, who has amassed a fortune stretching into the hundreds of millions.
And in many ways, his story encapsulates the American Dream.
Short, terrible at basketball, and dyslexic, Daymond realized early on that the surest path to prosperity was entrepreneurship and he had to champion his own success.
Want to discover his keys to success? Here are some tips:
* First, be resourceful. Looking for a big break, Daymond convinced LL Cool J, then an emerging rapper who grew up on the same street, to pose for a photo wearing a FUBU shirt. Word quickly spread and interest in FUBU skyrocketed.
* Next, find a mentor. Entrepreneurs don’t have to do everything on their own. Indeed, one of Daymond’s rules is to find a mentor who can teach you the fundamentals.
* Invest your time. He also urges people to recognize how valuable time is and to put every moment to good use. With that in mind, make sure you schedule yourself first.
* Cultivate patience. That’s important because success usually doesn’t happen overnight.
* Focus on improvement. For Daymond, success means constant growth and improvement. This might mean acquiring new skills or discovering ways to save money that can then be invested.
* Work hard. As for putting your nose to the grindstone, envision what personal success looks like. Once you have a destination in mind, it’s easier to plot the course. That said, he believes money doesn’t equal happiness.
And for all those who strike it big, remember to give and love. Daymond notes that teachers, mentors, and family members played a major role in his journey. Daymond’s mother, for example, mortgaged her house to provide startup capital. These many helping hands perhaps explain why Daymond now focuses much of his efforts on helping other aspiring entrepreneurs via Shark Tank.
What are stock buybacks and why do companies use them?
If you happen to read the Wall Street Journal or other finance journalism, you’ve probably seen stories about companies buying back their own stock. Curious why organizations would buy their own shares? Turns out, buybacks offer a variety of benefits for both companies and shareholders.
Stock buybacks have increased substantially in recent years, both in terms of the number of companies buying back and the total amount invested. Before the turn of the millennium, roughly 30 percent of U.S. firms were engaging in stock buybacks, yet over the past few years, more than half have, according to S&P Global. In 1996, these firms spent less than $200 billion on buybacks, but by 2018, spending approached $1 trillion.
Companies buy back stocks for myriad reasons, although at the end of the day, the aim is to benefit shareholders and the company itself. With economics, supply and demand are crucial. When a company buys back stock, it increases demand for its shares, creating upward pressure. At the same time, as the company purchases stock, it often decreases the number of shares available in the stock market.
Buying back shares can also signal to investors at-large that the company is confident in its position. If internal leaders were worried that a firm’s share prices were set to decline, they likely wouldn’t buy stocks, as doing so would rack up losses.
Often, when stocks are bought back, they disappear, absorbed into the company, resulting in fewer shares outstanding. As a result, shareholders who still own shares may see their ownership increase. Sometimes, companies will keep the shares and then sell them to raise capital.
Meanwhile, companies often want to avoid having too much cash on their books. Generally, investors like to see funds put to good use, not wasted away. Stock buybacks offer companies a straightforward way to use money while adding value to shareholders.