Business
The man who went from prison to CEO: The inspiring story of Roy Castro

Roy Castro. Photo courtesy of STRIVE.
It’s a freezing January, and Roy Castro is hosing down ice cream trucks. It can’t be pleasant. But, it was actually something of a miracle.
Just a year before in 2002, Castro walked out of prison. He was 27 years old. In prison for 15 years off and on since age 16, this time he vowed not to go back to drug dealing. That was harder than he thought.
Living with his aunt, he spent a year looking for a job. Fifty interviews later, a felon like Castro figured he was never going to get a job. He hooked up with old drug connections. Time to do what he could to support himself.
That very day, a neighbor told him about STRIVE, a program that they said could help him get a job. He reluctantly showed up and his life began to change.
STRIVE’s tough love speakers hit the audience hard on the ideas and behaviors that kept them out of the mainstream. The approach worked for Castro. The program helped attendees get a job, but more importantly taught them to keep a job. He learned how to dress and be on time. He learned humility. Teamwork. How to work in an organization.
STRIVE got him his first job and he hosed down those ice cream trucks for years while he planned how to move up. It took 10 years to climb the ranks, but he did. He followed his plan of saying yes to challenge. He took advantage of small opportunities to make them big.
By 2012 he had a $3 million ice cream delivery business and he was panicked. He didn’t know how to grow or even keep his business: Taxes, finances. He knew nothing of these things.
Once again he called on STRIVE. On the eve of Thanksgiving, he sent an email to Goldman Sachs executive Dina Powell McCormick whose card he had carried around for six years. It just so happened McCormick was in her office that late hour before the holiday. She remembered him. She immediately emailed him and pulled strings to get him a place in the company’s Ten Thousand Small Businesses educational program.
Once there, Castro saw he was over his head. So many business people with lots of experience. Then, he saw McCormick. He vowed not to let her down. He would work harder than anyone in the room. Triple hard.
The next year Castro graduated number 1 in the class. Legendary investor Warren Buffet handed him his diploma.
Using the knowledge he gained, he grew his business to $10 million a year.
An extraordinary life: A boy who at age 11 was homeless with his drug addicted mother, who went to prison at 16, became a man who made his way, overcoming all obstacles.
Roy Castro’s rules and secrets to success
From a life as a 13-year-old living on the streets to a young life in prison to the CEO of a $10 million company.
Roy Castro started at the bottom and these are his rules for getting ahead:
1 – Tame your ego. Be prepared to admit when you are wrong. Be humble.
2 – Say Yes when others say No. When you hear others refusing a task, take the task.
3 – Ask for the crumbs. A small opportunity is a chance to create big opportunities.
4 – Make the sacrifice. Work as hard as you can even at simple tasks. Save money. Show up on time.
5 – Separate from the pack. Don’t be one of grumblers.
6 – Speak your truth. Admit what you don’t know. Ask for help.
Business
Foxconn and Nvidia: Pioneering AI Factories for the Future
Revolutionizing Manufacturing and Software Development.
In a bold move that blurs the lines between traditional manufacturing and technological innovation, Foxconn, in partnership with Nvidia, is set to revolutionize the industry. The concept? AI-driven software assembly lines promise to transform how software is developed and, in the process, potentially disrupt several sectors, including the automobile industry.
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The collaboration between Foxconn, a giant in electronic manufacturing, and Nvidia, a leader in AI and computing technology, aims to create factories where artificial intelligence fully automates software development. This idea, once considered far-fetched, is rapidly gaining traction as AI continues to advance.
Foxconn, renowned for assembling over 2.35 billion iPhones, is now setting its sights on becoming a dominant force in the electric vehicle sector. This ambition is part of a broader strategy to leverage AI in manufacturing, drawing inspiration from Henry Ford’s revolutionary assembly line concept. The proposed AI factories will not only automate software assembly but are expected to self-learn and develop complex software platforms that would be challenging, if not impossible, for humans to create.
This initiative is not limited to software. Foxconn is also venturing into the automobile industry with its white-label vehicles, a strategic move that allows other companies to brand and sell Foxconn’s buses and passenger vehicles under their own names. This approach is already in action, with Foxconn buses operating in Taiwan and a partnership with Taiwanese automaker Luxgen to launch a Foxconn car under the N7 brand in 2024.
Despite Foxconn’s success in gadget manufacturing, some skeptics question its ability to penetrate the automobile and AI markets. However, analysts suggest that Foxconn’s lack of traditional ties to the automobile industry, similar to Tesla’s approach, may actually serve as an advantage, fostering innovation and a fresh perspective in a sector ripe for disruption.
Foxconn’s venture, supported by Nvidia’s technological prowess, stands as a testament to the evolving landscape of manufacturing and technology. If successful, their AI factories could redefine the boundaries of software development and automobile manufacturing, ushering in a new era where AI-driven automation becomes the norm, not just an ambitious concept.
Business
Soarigami: A Novel Solution to the Airplane Armrest Dilemma
Innovative Gadget Promises Peace in the Skies
Air travel, often marred by cramped spaces and minor discomforts, presents a unique challenge: the armrest battle. This common yet unspoken struggle over the ownership of a single armrest has been a source of silent contention among passengers. However, an inventive solution is on the horizon, aiming to bring harmony to the skies.
Arthur Chang, the brain behind this groundbreaking idea, introduces Soarigami – a clever device designed to transform a single armrest into a space for two. Retailing at $20, this portable gadget easily attaches to the existing armrest, creating an equitable division for both passengers. This innovation is a practical solution and an exercise in courtesy and shared space.
Soarigami’s concept is rooted in the basic principles of sharing and civility, harkening back to childhood lessons. It addresses the age-old question: To whom does the armrest belong? Is it merely a physical barrier or an unspoken prize for the person sandwiched in the middle seat? Chang’s invention steers away from the notion of survival of the fittest, instead fostering a sense of communal respect and cooperation.
In his conversation with The Wall Street Journal, Chang highlighted the additional benefit of Soarigami as a conversation starter. By offering to share the armrest using Soarigami, a passenger extends an olive branch and potentially gains a ‘moral triumph.’ In the scenario where the offer is declined, Chang notes, the initiator can claim the armrest with a clear conscience, having made a gesture of goodwill.
Soarigami emerges as a simple yet effective answer to one of the many quirks of air travel. It’s a testament to human ingenuity in solving everyday problems and enhancing the shared experience. As this novel product takes flight, it promises to make the skies a little friendlier, one armrest at a time.
Business
Breaking Free from Productivity Pitfalls: A Guide for Entrepreneurs
Multitasking, Over-Committing, Procrastination: How to Overcome Common Productivity Challenges.
In the fast-paced world of entrepreneurship, productivity is not just a buzzword—it’s the foundation of success. Yet, many entrepreneurs unknowingly sabotage their productivity by falling into common traps: multitasking, over-committing, and procrastination. These pitfalls can seem like necessary evils, but they’re major obstacles to efficiency and effectiveness.
Multitasking: A False Efficiency Idol
The allure of multitasking is strong in the entrepreneurial realm. The desire to accomplish more in less time often leads to juggling multiple tasks. However, research reveals a different story. As Clifford Nass, a professor at Stanford University, aptly puts it, multitaskers are “suckers for irrelevancy” as their attention is easily fragmented. Our brains, it turns out, are wired to focus on one task at a time. The cognitive load of handling multiple tasks decreases productivity and increases the likelihood of errors. This is corroborated by the American Psychological Association, which highlights the ‘switching costs’ in our cognitive processes, where shifting focus drains time and energy.
Over-committing: The Trap of Excessive Yeses
Entrepreneurs, known for their optimism and passion, often find themselves saying ‘yes’ more than they should. This habit of over-commitment, while stemming from a desire to seize every opportunity, can lead to stress, burnout, and a decrease in the quality of work. Burnout, characterized by chronic physical and emotional exhaustion, is particularly detrimental to creativity and productivity. Furthermore, over-committing leaves little room for strategic thinking, a crucial aspect of business leadership.
Procrastination: Undermining Success Silently
Procrastination, often seen as a benign delay, can have far-reaching impacts on productivity. Postponing tasks compromises their quality and can lead to heightened stress as deadlines loom. In the entrepreneurial world, where timing is critical, procrastination can result in missed opportunities and give competitors an edge. Moreover, it can tarnish an entrepreneur’s professional image, signaling unreliability and a lack of commitment.
Strategies for Enhanced Productivity
Acknowledging these pitfalls is the first step toward boosting productivity. Entrepreneurs can benefit from embracing single-tasking, which allows for undivided attention and fewer mistakes. Learning to say ‘no’ is equally crucial, as it helps manage workloads and avoid undue stress. Effective time management skills, such as the Pomodoro Technique, can counter procrastination, while productivity tools aid in organizing and tracking tasks. Ultimately, the goal is not to do more but to do better—focusing on quality over quantity.
While multitasking, over-committing, and procrastination may seem like inevitable aspects of entrepreneurial life, they are, in fact, avoidable and counterproductive. Understanding their negative impact and adopting strategies to mitigate them can significantly boost an entrepreneur’s productivity. The key lies in doing things efficiently and effectively, ensuring business success and personal well-being.
Business
Pitfalls: The Stepping Stones of Business Growth
Embracing Challenges on the Road to Success.
The journey of entrepreneurship is often romanticized, but the reality is laden with challenges and setbacks. For small business owners, the road to success is not just about innovation and strategy but also about navigating the myriad pitfalls accompanying growth.
The Inevitable Hurdles of Business Growth
Growing a business encompasses a range of activities that can quickly become overwhelming. Managing clients, balancing finances, meeting payroll demands, and continually finding new customers are just a few tasks that business owners juggle daily. These responsibilities, while crucial, often lead to stress and, sometimes, failure.
Understanding and Redefining Failure
The concept of failure is frequently discussed in entrepreneurial circles, but its true meaning remains elusive. Is failure quitting a job, abandoning a startup, or the inability to grow a business? The common perception of failure as a mark of personal inadequacy is a misconception. In reality, failure is an integral part of business growth, a step in the learning process.
Learning from Past Mistakes
Previous failures should not be a deterrent but rather a guide for future endeavors. The experience gained from past setbacks is invaluable in avoiding similar pitfalls in the future. The key is to recognize these challenges and strategically sidestep them.
Pitfalls as Opportunities for Growth
Pitfalls, while often seen as obstacles, are crucial for personal and business development. They force entrepreneurs to confront challenges head-on, fostering resilience, determination, and perseverance. Overcoming these hurdles enhances problem-solving skills and instills a sense of achievement and confidence.
The Multi-Faceted Role of Pitfalls
- Building Resilience and Determination: Each challenge faced and overcome bolsters an entrepreneur’s resilience and determination, qualities imperative for long-term success.
- Providing Learning Experiences: Pitfalls necessitate a reassessment of strategies and approaches, leading to valuable insights and improved methodologies.
- Motivating and Inspiring: Viewing setbacks as growth opportunities keep entrepreneurs motivated and focused on their goals.
- Developing Character and Integrity: Choosing to face challenges rather than succumb to them builds character and integrity, reinforcing a commitment to one’s values and objectives.
Growth: A Double-Edged Sword
While growth is essential, it is also an obstacle that must be managed. Striving for improvement often requires sacrifices, such as less leisure time or socializing. Recognizing that growth is not just a goal but a necessary part of the entrepreneurial process is crucial.
The Necessity of Growth
Growth is not only important for personal development but also for survival. Staying healthy and informed is as vital as achieving business milestones. Embracing growth as an essential component of success is key to a fulfilling entrepreneurial journey.
Success and Its Accompanying Failures
Success stories are frequently peppered with tales of past failures. The distinction lies in whether these setbacks are viewed as learning opportunities or as burdens to be carried.
The journey to business success is fraught with pitfalls, but these are not just obstacles to be overcome; they are opportunities for learning, growth, and character development. By embracing and learning from these challenges, entrepreneurs can pave their way to success, fortified with resilience, knowledge, and a deeper understanding of their journey.
Business
The Big Mac: A Tale of Tenacity and Tastiness
From Rebellion to Global Fame: Unraveling McDonald’s Bestseller.
Golden arches. A sesame seed bun. And that unforgettable special sauce. These are the symbols and flavors that dance in our minds when we think of the Big Mac. Not just a sandwich, the Big Mac has become an emblem of pop culture, with McDonald’s ringing up sales of over half a billion of these iconic burgers annually. But how did this global sensation come to be?
Our story takes us back to 1957, in the steel town of Uniontown, Pennsylvania. Here, franchisee Jim Delligatti, facing fierce competition from local diners serving “whopping sandwiches,” felt the standard McDonald’s fare was too skimpy for the hard-working steelworkers. His solution? A double-decker burger to rival all others. But as with all great inventions, Delligatti’s idea met resistance. Corporate leaders weren’t too keen on altering the tried-and-tested McDonald’s menu.
Despite the pushback, Delligatti’s vision didn’t waver. Ten years after he opened his first restaurant, McDonald’s relented, allowing him to introduce his sandwich masterpiece. The twist? Only current McDonald’s ingredients were permitted. Well, rules are meant to be bent, aren’t they? Delligatti procured sesame buns from a local bakery and concocted the now-legendary special sauce. The sandwich made its debut at a mere 45 cents, a small price for what was about to become a culinary legend.
Interestingly, the Big Mac wasn’t always known by its iconic name. Initial monikers like the Blue Ribbon Burger and the Aristocrat were trialed, but it wasn’t until advertising secretary Esther Rose christened it the “Big Mac” that the name truly stuck. The burger’s overnight success was clear to the powers at McDonald’s, who, recognizing the goldmine they had, rapidly launched the Big Mac across the country. As for the recipe for that delicious, tangy orange sauce? It remains one of the best-kept secrets in the fast-food world.
Today, the Big Mac stands as a testament to innovation, resilience, and a dash of rebellion. It reminds us that sometimes, going against the grain (or, in this case, the bun) can lead to delicious outcomes that stand the test of time.
Business
Mastering Time Management: A Guide to Prioritizing Life and Business
Balancing Personal and Professional Goals in a Busy World.
In an era where multitasking is often seen as a virtue, many find themselves overwhelmed by the sheer volume of tasks demanding our attention. From nurturing social media profiles to managing family and business responsibilities, the struggle to effectively allocate our finite resources—time, money, and energy—is a common plight. This article delves into strategies for maximizing productivity while maintaining a healthy balance between personal and professional life.
The key to effective time management lies in understanding the value of the present moment. Procrastination or misallocation of resources can lead to missed opportunities and decreased productivity. By focusing on what truly matters, you can ensure that your efforts are concentrated in areas that yield the most significant results.
Setting priorities is the cornerstone of this approach. Understanding what matters most is crucial, whether personal life, work, or family. This process involves making tough choices and accepting that nothing can be accomplished on the to-do list. It’s about quality over quantity, ensuring that the tasks you undertake are done well and have a meaningful impact.
One common mistake is overcommitting to tasks of lesser importance, leading to burnout and a sense of unfulfillment. The art of saying no, or at least not now, is an essential skill in time management. This doesn’t mean neglecting responsibilities but understanding the best time to address them.
For business owners and entrepreneurs, this means recognizing that while social media presence and marketing are important, they should not come at the cost of core business operations or personal well-being. Similarly, family time and personal hobbies are crucial for a well-rounded life and should not be sacrificed in the pursuit of professional success.
Effective planning is another critical aspect. By setting realistic goals and breaking them down into manageable tasks, you can avoid the overwhelming feeling that comes with looking at a mountain of responsibilities. This approach also allows for more flexibility, accommodating unexpected changes or emergencies.
Time management is an ongoing process that requires regular reassessment and adjustment. It’s about finding a balance that works for you, allowing you to enjoy the fruits of your labor in your personal and professional life. By setting clear priorities, planning effectively, and staying focused on what matters most, you can maximize your productivity and satisfaction, leading to a more fulfilling life.