Connect with us

Business

Ways to bring out the human side of your small business on social media

Published

on

Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses still struggle with building relationships via the platforms they’re using. They fail to make their brands “human” on social media.

According to nationally known social media professional, Rachel Strella of Strella Social Media, “People relate more to other people than to a logo or brand image. This can give small businesses and solopreneurs an advantage over bigger businesses.”

Taking the human approach is successful for the simple reason that relationships are built on trust.

“For a small business, customer loyalty is often tied to the people who work in the business—the people who give that business’s products and services their staying power,” explains Strella.

As a small business owner, you (and your employees) are your business.

Here’s how your small business can leverage that advantage to facilitate relationships via your social media efforts:

  • Personally ask friends, family, and industry connections to follow you on your business’s social media channels. They know you, so they’ll probably be happy to do that for you.
  • Post bios of your team members. People love to learn more about the people working in a business. Make the bios fun, not just a reiteration of their job description.
  • Share your backstory to create an emotional connection. Has a personal experience or cause prompted you to start your business? Even if you’ve shared it on your “About” page of your website, not everyone might be aware of it.
  • Show some personality. Write your posts so they sound conversational rather than stilted and stiff.
  • Add some humor—but be careful! What’s funny to one follower might be offensive to another.
  • Post images and videos, not just text-only posts. Photos of your team collaborating or doing a good deed will allow people to see what’s going on behind the scenes. And posts with images tend to gain more attention than those without; according to the Buzzsumo blog, Facebook posts with images get 2.3 times more engagement than posts that don’t have images.
  • Celebrate customers’ successes. With permission, of course, craft posts that share how your products or services have helped a customer solve a problem or achieve a goal.
  • When responding to followers’ comments on your business social media channels, sign them with your first name. It adds a personal touch, and reminds followers that there are real people interacting with them from behind your logo.

For more insight about social media and connecting with customers, reach out to your local SCORE chapter. SCORE mentors have a broad range of expertise and experience and they’re there to guide you in all aspects of starting and growing your business.

Since 1964, SCORE “Mentors to America’s Small Business” has helped more than 10 million aspiring entrepreneurs and small business owners through mentoring and business workshops. More than 11,000 volunteer business mentors in over 320 chapters serve their communities through entrepreneur education dedicated to the formation, growth and success of small businesses. For more information about starting or operating a small business, call 1-800-634-0245 for the SCORE chapter nearest you. Visit SCORE at www.score.org.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Your Zombie Walk Shirt!

King Cartoons

Upcoming Events

Nov
14
Wed
7:30 pm Disney’s The Lion King JR. @ RMA Melton Memorial Gymnasium
Disney’s The Lion King JR. @ RMA Melton Memorial Gymnasium
Nov 14 @ 7:30 pm – 9:30 pm
Disney's The Lion King JR. @ RMA Melton Memorial Gymnasium
Disney’s The Lion King JR. is playing at Randolph-Macon Academy starting on Wednesday, November 14, 2018 at 2:00 pm for two days only, through Thursday, November 15, 2018. Lasting approximately 90 minutes (including intermission), the[...]
Nov
15
Thu
6:00 pm Drawing Studio @ Art in the Valley
Drawing Studio @ Art in the Valley
Nov 15 @ 6:00 pm – 8:30 pm
Drawing Studio @ Art in the Valley
All drawing levels welcome. In this class we’ll work on creating drawings from still life, plaster casts, or reference photos. Learn and develop your abilities in composition, proportion, and rendering with artist and instructor Michael[...]
7:30 pm Disney’s The Lion King JR. @ RMA Melton Memorial Gymnasium
Disney’s The Lion King JR. @ RMA Melton Memorial Gymnasium
Nov 15 @ 7:30 pm – 9:30 pm
Disney's The Lion King JR. @ RMA Melton Memorial Gymnasium
Disney’s The Lion King JR. is playing at Randolph-Macon Academy starting on Wednesday, November 14, 2018 at 2:00 pm for two days only, through Thursday, November 15, 2018. Lasting approximately 90 minutes (including intermission), the[...]
Nov
16
Fri
6:30 pm Deck the Halls – Premier Gala @ Blue Ridge Arts Council
Deck the Halls – Premier Gala @ Blue Ridge Arts Council
Nov 16 @ 6:30 pm – 9:30 pm
Deck the Halls - Premier Gala @ Blue Ridge Arts Council
Each November, the gallery of Blue Ridge Arts Council is transformed into a holiday wonderland. Deck the Halls has proven to be a tremendous success over the past 15 years. Hundreds of volunteers participate in[...]
7:00 pm LFCC presenting “Women in Jeopardy” @ Lord Fairfax Community College | McCoy Theatre
LFCC presenting “Women in Jeopardy” @ Lord Fairfax Community College | McCoy Theatre
Nov 16 @ 7:00 pm – 9:00 pm
LFCC presenting “Women in Jeopardy” @ Lord Fairfax Community College | McCoy Theatre
The title of Lord Fairfax Community College’s fall play may be “Women in Jeopardy,” but the only danger audience members will face is laughing so hard they miss the next lines. This year’s show is[...]