More than half of workers aren’t using all of their vacation days, according to Fortune magazine. In 2016, 54 percent of employees let go of 662...
Success requires a balance of being tough on yourself with a capacity for self-compassion, according to Entrepreneur Magazine. Becoming too tough on yourself can lead to...
She drives to work, gets stuck in a traffic jam. She arrives at work and needs a cup of coffee, but gets waylaid by a friend...
According to United States Census Bureau employment data from 2014, of the 6,795,015 small businesses with employees, 2,894,288 have four or less employees. Some stay that...
Metrics are a powerful tool for measuring the wellbeing of your business. Many small business owners, however, focus on the number of page “likes” or “followers”...
Whether your small business has one or 60 employees, your leadership skills can mean the difference between failure and success. According to Josh King, SCORE mentor...
Physical inactivity, especially sitting for long periods, has been linked to increased mortality rates second only to smoking, according to research from the American College of...
With so many responsibilities to tend to as a small business owner, it’s easy to get overwhelmed and fall short on what you want to accomplish....
Starting and managing a small business requires paying attention to multiple areas of responsibility. Accounting, marketing, operations, sales, customer service…and the list goes on. Rarely do...
According to the Direct Marketing Association, the typical ROI (return on investment) for email marketing is about 4,300 percent. With that kind of effectiveness, it’s definitely...
Most seasoned business professionals agree that networking is an incredibly significant part of their success, but many people just starting out have not grasped the importance...
Besides sharing your industry expertise on your own website, submitting guest blog posts and articles to other respected websites can boost awareness of your business and...
As many as 58 percent of workers say that they would give up a percentage of their pay in exchange for more time off during the...
Despite the fact that meetings are ubiquitous in the business world, much of the time spent in them ends up being wasted through distractions and lost...
Social media gives small businesses an interactive way to connect with prospects and customers, yet many businesses still struggle with building relationships via the platforms they’re...
Smartphone technology has begun to catch up with the power of modern-day PCs, and in many cases, they can be used as a substitute given the...
According to Hubspot, B2B marketers who use blogs receive 67% more leads than those who do not. Also noteworthy: companies who blog, providing relevant content, receive...
As a small business owner, differentiating your company from your competition is essential. Naturally, your business name, tagline, product names, logo, etc. play a big part...
While data breaches at big companies like Target, The Home Depot, and Sony get a lot of press, small businesses are also at risk. And because...
Recent data from Marketing Dive has shown that a third of marketing professionals now think influencer marketing is an essential strategy, and 63 percent of those...
Amazon’s meteoric growth over the past two decades can likely be attributed to its CEO Jeff Bezos and his culture of consistently high standards, according to...
No matter what type of business you own, you operate under some degree of risk. Sadly, no business is completely immune to lawsuits. Fortunately, however, a...
People connect with and remember stories better than simple facts alone, and companies should take advantage of this fact in their marketing by building a story...
High-performing employees are more likely to be satisfied with their jobs than low performers but one in five are still apt to leave within the next...
Rather than letting emails accumulate over time without a system of organization, the ‘Inbox Zero’ principle says that people should empty their email inboxes several times...
One way to grow your business is by reaching out to strategic partners who offer complementary products or services or who otherwise can work with you...
Nearly every business experiences some ups and downs throughout the year but truly seasonal businesses, such as those at ski resorts or beaches, often require a...
It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference, so they can...
About one in three workers in America are currently freelancing and this growing gig economy allows small businesses to grow more efficiently by hiring specialists quickly...
Customer relationship management (CRM) systems offer technology to streamline a company’s ability to interact with current and future customers. You can find a variety of CRM...