Smartphone technology has begun to catch up with the power of modern-day PCs, and in many cases, they can be used as a substitute given the...
According to Hubspot, B2B marketers who use blogs receive 67% more leads than those who do not. Also noteworthy: companies who blog, providing relevant content, receive...
As a small business owner, differentiating your company from your competition is essential. Naturally, your business name, tagline, product names, logo, etc. play a big part...
While data breaches at big companies like Target, The Home Depot, and Sony get a lot of press, small businesses are also at risk. And because...
Recent data from Marketing Dive has shown that a third of marketing professionals now think influencer marketing is an essential strategy, and 63 percent of those...
Amazon’s meteoric growth over the past two decades can likely be attributed to its CEO Jeff Bezos and his culture of consistently high standards, according to...
No matter what type of business you own, you operate under some degree of risk. Sadly, no business is completely immune to lawsuits. Fortunately, however, a...
People connect with and remember stories better than simple facts alone, and companies should take advantage of this fact in their marketing by building a story...
High-performing employees are more likely to be satisfied with their jobs than low performers but one in five are still apt to leave within the next...
Rather than letting emails accumulate over time without a system of organization, the ‘Inbox Zero’ principle says that people should empty their email inboxes several times...
One way to grow your business is by reaching out to strategic partners who offer complementary products or services or who otherwise can work with you...
Nearly every business experiences some ups and downs throughout the year but truly seasonal businesses, such as those at ski resorts or beaches, often require a...
It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference, so they can...
About one in three workers in America are currently freelancing and this growing gig economy allows small businesses to grow more efficiently by hiring specialists quickly...
Customer relationship management (CRM) systems offer technology to streamline a company’s ability to interact with current and future customers. You can find a variety of CRM...
Making the sale, especially when your small business offers products and services to other businesses, demands more than being good at what you do. It also...
When a personality conflict in the workplace becomes outright hostility, workplace bullying has probably taken hold in the office. According to an historical study by the...
Many entrepreneurs struggle with the sales responsibilities that come with owning a business. Selling skills don’t come naturally for everyone. But if you’re a business-to-business (B2B)...
Even when small businesses would benefit from bankruptcy, the cost of filing for such protection is often cost-prohibitive, according to The Wall Street Journal. Roughly 90...
The best team players have three virtues: humility, hunger, and smarts. According to Patrick Lencioni of management consulting firm The Table Group, these traits are sometimes...
Although this year’s National Small Business Week is now behind us, don’t lose sight of the reasons to continue celebrating the benefits of being a small...
Incorporating praise into a person’s management style is not difficult, and a little bit of effort can result in a significant return through the employee’s productivity....
Celebrating your small business’s successes should ideally include celebrating the hard work of the employees who have helped you achieve them. According to a 2015 survey...
Operating a business from home offers small business owners some notable advantages—and some considerable disadvantages, as well. Some entrepreneurs find running a home-based business works exceptionally...
Building a successful small business requires a lot of time, thought, and planning. If you’ve never traveled the road to entrepreneurship before, you might find it...
Small business owners have a multitude of responsibilities to tend to every day. Naturally, as they focus on what’s most important in the moment, some tasks...
Recent reforms in the tax code will be a significant benefit for small business owners who claim company income on their personal tax returns, according to...
According to the most recent Paychex review from the IHS Markit Small Business Employment Watch, small businesses experienced a growth in their average wages during 2017...
While managers are primarily responsible for managing their employees, it is clear that the relationship they have with their own boss is often an indicator of...
With so many other things to pay attention to in your business, tracking your website’s performance can be a daunting task. Web analytics platforms put an...